Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

10/31/12

Coronaween

What is orange, black and full of treats?  We are! This year, we celebrated Coronaween.  Staff donned our official company colors and feasted on a potluck lunch of Halloween-inspired goodies. We voted on our annual spirit award, which was duly given to Kevin. Check it out! Can you guess how many sticks of butter were used for […]

By Meredith BadlerRead More

10/30/12

Seeing the light when setting strategy

A key task when engaging in strategic planning for any nonprofit is scanning the external environment. Our goal? To spot the signal. Why is the signal so darn difficult to see? Our sight is clouded by the details and drama of today. Too often we find executives and boards mistake near-term drama for tomorrow’s opportunity […]

By Karla RainesRead More

10/24/12

That hammer is a lousy screwdriver

We’ve spoke about the best tool for market research before (there isn’t one) and even used the hammer analogy in previous posts.  We’ve even spoke about how Apple doesn’t believe in market research. So this article from Fast Company describing why focus groups kill innovation shouldn’t be a surprise to us.  And it isn’t.  I agree. […]

By David KennedyRead More

10/22/12

Welcome to the team, Sarah Williams

We are delighted to welcome Sarah Williams as the newest member of the Corona Insights team. Sarah’s first month here at Corona Insights has flown by. As our newest Assosicate of Research, she has already been hard at work synthesizing data and creating actionable research reports for clients. Sarah is from the big state of Texas, where […]

By Kassidy BensonRead More

10/19/12

Beer and politics

While we typically steer clear of politics here, preferring to remain the unbiased, neutral party, we do not steer clear of items related to beer. Four years ago, I posted a blog post about the numerous alternative polls being used to predict the election, from Halloween masks to cookies. This year, instead of showing more […]

By David KennedyRead More

10/18/12

Asking survey questions that measure what you are trying to measure

It’s a common problem seen in market research – asking one question to imply the answer to another. Sometimes it’s unavoidable- when writing a survey, you can’t show your hand and let participants know the information you are really looking for. However, too often interpretations and decisions are made not by faulty data, but by […]

By David KennedyRead More