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Corona Insights employee Kevin Raines

1/14/13

Market re-church

If you think you don’t need market research because you have faithful customers, think again.  Even those organizations with the most faithful customers are doing research. This small Missouri company sends “mystery shoppers” into churches.  Dress up on Sunday morning, go sit in church for a few hours, and then fill out a survey about […]

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Corona Insights employee Kevin Raines

1/11/13

Part 2: The NFL’s Talent Pool and Expansion

In our previous blog, we came to the conclusion that the if you average the ratios over each decade, we end up with an average talent pool of 9.62 million people per team, which is almost exactly the current ratio. Therefore, the fact that we have 32 teams right now means that the league’s expansion has […]

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Photo of employee David Kennedy

1/9/13

Cartography: Pros and Cons

Data visualizations and infographics have grown in popularity. More and more data is produced and our ability to absorb it in a meaningful manner has decreased.  By relying more on graphics and less on numbers alone to tell the story, the key message(s) can more easily be distilled. (Follow us on Facebook where we frequently […]

By David KennedyRead More

Photo of employee David Kennedy

1/7/13

Lies, damn lies, and search data

We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]

By David KennedyRead More

Corona Insights employee Kevin Raines

1/4/13

Part 1: The NFL’s Talent Pool and Expansion

During the holiday season, we think a lot about things that we enjoy, which of course means football and demographics.  We present below a brief discussion on the history of NFL expansion and what it likely means for the future. First, let’s talk about the history of expansion. In professional sports, one of the issues […]

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Photo of employee David Kennedy

1/3/13

Corona’s Radiance Blog – Top Posts of 2012

Corona’s bloggers wrote 78 posts in 2012 on everything from trends in market research, to marketing strategy, evaluations, and nonprofit business models, just to name a few of the topics covered. So what were the most popular blog posts? Above treemap shows popularity of each post by number of views. Size of area is proportional […]

By David KennedyRead More