Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/7/13

Lies, damn lies, and search data

We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]

By David KennedyRead More

1/4/13

Part 1: The NFL’s Talent Pool and Expansion

During the holiday season, we think a lot about things that we enjoy, which of course means football and demographics.  We present below a brief discussion on the history of NFL expansion and what it likely means for the future. First, let’s talk about the history of expansion. In professional sports, one of the issues […]

By Kevin RainesRead More

1/3/13

Corona’s Radiance Blog – Top Posts of 2012

Corona’s bloggers wrote 78 posts in 2012 on everything from trends in market research, to marketing strategy, evaluations, and nonprofit business models, just to name a few of the topics covered. So what were the most popular blog posts? Above treemap shows popularity of each post by number of views. Size of area is proportional […]

By David KennedyRead More

1/2/13

Hold for the revolution

Reinventing the Nonprofit Sector – A Corona POV Series In this blog series, we presented 4 sector transformers and macro disruptors that have been shaping the nonprofit sector in recent years. Each of these examples is evolutionary in the near-term – and will be revolutionary over time.  I remain convinced that now is the most dynamic […]

By Karla RainesRead More

12/31/12

Happy New Year from Corona

Three hundred and sixty five days have past The staff at Corona Insights have had a blast We would like to give out a shout To all the wonderful organizations we have been working with, day in and day out We facilitated retreats to help our customers proceed in a strategic way Incorporating our data […]

By Kassidy BensonRead More

12/27/12

#4 Nonprofit Sector Transformer and Macro Disruptor

Reinventing the Nonprofit Sector – A Corona POV Series At #4 on the list of nonprofit sector transformers and macro disrupters is: Shifting donor expectations   One of the most significant stakeholder groups within the nonprofit sector, donors, have been shifting their modes and expectations for engagement. Some donors are happy to text $10 to […]

By Karla RainesRead More