Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/12/13

DIY is no substitute for expertise

A great deal of strategic thinking and expertise goes into our work here at Corona Insights. With the abundance of DIY researcher tools (e.g., SurveyMonkey), more and more companies and organizations opt to do research themselves, perhaps not realizing the value outside experts can provide to their project. So it was nice when a recent […]

By Corona InsightsRead More

2/7/13

Here’s to people who fill out surveys

We got a present today – an Economic Census form! Yes, after 13 years of waiting, Corona Insights is part of the selected sample for the 2012 Economic Census.  Maybe other companies wouldn’t be so excited about getting a 9-page form that starts off with the statement, “Your Response Is Required By Law”, but we […]

By Kevin RainesRead More

2/6/13

The One Trick Pony

What happens when the one trick pony runs out of tricks?  What if that pony is a nonprofit Executive Director?  As long as the trick works the organization succeeds and the executive appears to have figured it all out.  When circumstances change – a major long-term funder goes away, for example – the proven, go-to […]

By Karla RainesRead More

2/4/13

The Power of Numbers

Numbers are an interesting thing. We all have an innate sense of quantities, but numbers are a culturally agreed upon format for representing those quantities. When we are trying to convey quantitative information to other people, the choice between “7 days” vs. “1 week” or “100 out of 300” vs. “1 out of 3” often […]

By Kate DarwentRead More

1/30/13

Interplay between corporate planning and marketing organization planning

In today’s ever fast-paced world of marketing tactics, with all of the continuous buzz around the proliferation of distribution and messaging channels, it’s always refreshing to read a rare article that touches on high-level strategic marketing planning, along with the accompanying reminder about its importance.  The author in this case, Mr. Peter Buscemi, sums up its importance […]

By Leo LewisRead More

1/29/13

“Yes, and Thank You:” Improv in the Nonprofit Sector

This blog was originally posted via InspireDenver, a publication of the Young Nonprofit Professional Network – Denver. In the nonprofit sector, we take our work very seriously. There are lives at stake. Social injustices to right. Children to feed. But for a moment, let’s take a deep breath. And improvise. The maxims of improvisation are […]

By Meredith BadlerRead More