Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/21/13

Three new employees on board for 2013

We are so excited to welcome our three new hires: Andrew Monroe, Kate Darwent, and Matt Bruce. Our employees bring intellectual horsepower to our problem-solving methods and are the backbone of everything we do. We pride ourselves on building a team that embodies the essence of Corona: bright thinking and brilliant guidance. Their skills, perspective and knowledge already resonate in their work. Andrew, […]

By Kassidy BensonRead More

2/14/13

Valentine’s Day Data

Expressing one’s love to another is a celebrated custom on Valentine’s Day. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. The […]

By Holly RussoRead More

2/12/13

DIY is no substitute for expertise

A great deal of strategic thinking and expertise goes into our work here at Corona Insights. With the abundance of DIY researcher tools (e.g., SurveyMonkey), more and more companies and organizations opt to do research themselves, perhaps not realizing the value outside experts can provide to their project. So it was nice when a recent […]

By Corona InsightsRead More

2/7/13

Here’s to people who fill out surveys

We got a present today – an Economic Census form! Yes, after 13 years of waiting, Corona Insights is part of the selected sample for the 2012 Economic Census.  Maybe other companies wouldn’t be so excited about getting a 9-page form that starts off with the statement, “Your Response Is Required By Law”, but we […]

By Kevin RainesRead More

2/6/13

The One Trick Pony

What happens when the one trick pony runs out of tricks?  What if that pony is a nonprofit Executive Director?  As long as the trick works the organization succeeds and the executive appears to have figured it all out.  When circumstances change – a major long-term funder goes away, for example – the proven, go-to […]

By Karla RainesRead More

2/4/13

The Power of Numbers

Numbers are an interesting thing. We all have an innate sense of quantities, but numbers are a culturally agreed upon format for representing those quantities. When we are trying to convey quantitative information to other people, the choice between “7 days” vs. “1 week” or “100 out of 300” vs. “1 out of 3” often […]

By Kate DarwentRead More