Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/15/13

Excited about Denver’s art

Earlier this week Corona Insights attended the CBCA’s 26th annual Business for the Arts Awards Luncheon. The event was filled with beautiful performances, great food, and incredible examples of work being done in Denver at the intersection of business and arts. Corona Insights would like to congratulate and commend all of the nominees and winners on […]

By Andrew MonroeRead More

3/14/13

The Resource Exchange Introduces a New Service

Congratulations to our friends at The Resource Exchange on unrolling their newest service, New Heights Behavioral Health. We began working with TRE in 2005, and have continued our partnership with them since. Most recently, in late Spring 2012, Corona facilitated TRE’s strategic planning process where the kernel of an idea that has developed into New […]

By Kassidy BensonRead More

3/13/13

The Iron Triangle of Qualitative Analysis

Amidst all of the recent frenzy regarding big data and data scientists, the Corona team wondered how another piece of data – qualitative data – fits into the picture. We already utilize a robust toolkit of qualitative methodologies; however, as technology continues to evolve in this area, offering everything from online focus groups to real-time […]

By Sarah WilliamsRead More

3/6/13

An interview with 9News “Leader of the Year” Christine Marquez-Hudson

In 2008, when Christine Marquez-Hudson joined Mi Casa, we had the honor of working with her on efforts to reinvigorate the programs, partnerships, and positive community impact of the organization. On January 17th, 9News named Christine Marquez-Hudson “Leader of the Year”. When the news of this tremendous honor reached Corona Insights, our team was overjoyed […]

By Kassidy BensonRead More

3/4/13

Living the brand means rethinking the business model

Co-creation of brand A brand is much more than a logo, tagline or key message. It is an authentic expression of a nonprofit’s promise to the world. Branding experts agree our organizations alone don’t control our brands. Brands are co-created with our stakeholders–-our audiences, volunteers, board members, funders, partners and service recipients. One’s perception of the American Red Cross, […]

By Karla RainesRead More

3/1/13

How’s your driving? Using data to answer your questions.

You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car).  Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]

By David KennedyRead More