Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/9/13

Strategy paying off

In January, our friends at the Center for Women’s Health Research (CWHR) announced the creation of the Judith and Joseph Wagner Endowed Chair in Women’s Health Research. The founder and director of CWHR, Judith Regensteiner, PHD, will hold the prestigious chair. She is a nationally recognized researcher and advocate in women’s health. Regensteiner has  published […]

By Kassidy BensonRead More

4/4/13

Statistics are the table saw of truth discovery

Along with most of the statistically savvy world, we’re excited that 2013 is the International Year of Statistics. With so much new interest in numeracy and successful statistical prediction models, like Nate Silver’s impressive election model, we’re hoping that people begin to think of statistical analysis less as “lies, damn lies, and statistics” and more […]

By Beth MulliganRead More

4/2/13

When to quit (market research)

It’s a question that we face in multiple areas of business and life – when do we quit? This question often arises in market research and analytic projects when… Deciding whether more follow-up research is needed. Research is taking longer, costing more, or having other challenges. Once you’re invested in a process, it can be […]

By David KennedyRead More

3/29/13

What do you imagine for arts, culture and creativity in Denver?

Mayor Michael B. Hancock and Denver Arts & Venues have officially launched the public input process for “Imagine 2020: Creating a future for Denver’s culture.” Imagine 2020 is a data-driven and inclusive community process to create a cultural plan for the City of Denver. Corona Insights is thrilled to facilitate this important process. In addition […]

By Meredith BadlerRead More

3/28/13

Times, they are a-changin’

As recently as a couple of years ago, we were keeping our distance from online panels for research.  We even blogged about it.  But things have been changing.  And now evidence is starting to accumulate that online polls can rival (or even exceed) traditional polling methods in accuracy.  A recent article in The Atlantic provides […]

By Beth MulliganRead More

3/27/13

The combination of marketing and strategy

Here is a nice blog post by Roger Martin, co-author of a recently released book called Playing to Win: How Strategy Really Works.  Mr. Martin’s blog discusses the interrelatedness between marketing and strategy for companies.  He particularly identifies the 4 P’s of tactical marketing (i.e. product, price, place and promotion) as being naturally rooted in […]

By Leo LewisRead More