Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/25/13

Imagine 2020: Denver is talking. We keep listening.

What have Denverites been imagining for arts, culture and creativity in their city by 2020? “More superstar performers coming out of the coffee shops” “An environment that is integrative and inclusive of the arts – everywhere!” “Feature Colorado artists and events at Denver International Airport” “Art in ALL schools” “A vibrant vibe across each neighborhood of […]

By Meredith BadlerRead More

4/24/13

What makes for a great market researcher?

We often get approached by budding market researchers for informational interviews.  A common question is, “what type of person makes for a great market researcher?” So, we asked our staff what they thought.  Here is what they said (larger words/phrases were more often chosen than smaller ones):   By no means an all inclusive list […]

By David KennedyRead More

4/22/13

Earth Day Turns 43

Sandwiched between signings of the Wilderness Act and the Clean Water Act, the first Earth Day was celebrated in 1970.  A lot has changed over four decades of the environmental movement, but one thing hasn’t changed—the need to track metrics and gauge progress.  Here at Corona, we thought it would be fun to dig into […]

By Matt BruceRead More

4/18/13

What hot wing sauce can teach us about scales

Years ago, my brother and I used to devour hot wings.  Emphasis on hot. While I don’t always default to the hottest option now (age = wisdom?), I still opt for sauces on the hotter end of scale.  But those scales seem increasingly far from standard. Sauces used to be fall under mild, medium, and […]

By David KennedyRead More

4/16/13

Is your nonprofit making data-driven decisions?

“Big data” is a phrase that’s being thrown around a lot in the business world. The concept is simple: There is more data about customers, sales, social media, shopping habits, etc., available now than ever before, and analyzing that information can lead to incredible insights. For big corporations, the amount of data is too immense […]

By Andrew MonroeRead More

4/11/13

You Can Survey Too Much

Last week, the Wall Street Journal wrote a piece called, “Dear Airline, Here is the Problem…” about airline customer surveys and how they’re used.  We enjoyed the article and wanted to share our key takeaways: The airlines sample judiciously to develop statistically reliable data with minimum intrusion on their customers.  This is a more sophisticated […]

By Kevin RainesRead More