Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/15/13

Measuring human behavior: Opportunities and Challenges

Tracking, predicting, or measuring change in human behavior is often the goal of market research. We frequently want to know what people do, how they spend their money, or who they vote for. While understanding attitudes, perceptions, and other precursors to behavior is important because they are the avenues to persuasion, sometimes our focus on […]

By Matt BruceRead More

7/10/13

Proxies for culture

We often rely on formal market research to measure attitudes, values, lifestyles, and other measures of culture, yet given that culture touches everything around us we often don’t need to look far for other signs of a shifting culture. Trends in one area can easily show insight into another. For example, the increasing sales of […]

By David KennedyRead More

6/13/13

How to tell real market research from … other stuff

A few years back, a coworker and I wrote a couple of entries for the Encyclopedia of Survey Research on the topics of “sugging” and “frugging”. These are highly unethical practices where an organization attempts to sell a product or fundraise in a manner that uses market research as a cover. I got something in […]

By Kevin RainesRead More

6/7/13

Corona Insights takes home another Gold Peak award

  Last night Corona Insights was honored to have received a Gold Peak Award for our market research work to inform the Donor Alliance’s marketing strategy. This is the third Peak Award that Corona Insights has taken home from the CO+AMA. In 2010 Corona took home the Silver Peak award for our rebranding and in 2011 Corona won a […]

By Kassidy BensonRead More

6/4/13

The great Peruvian Census of 2007

As a recent traveler to Peru, I got the following message today from the U.S. State Department about the Peru National census recently, which shows four things: 1. Peru takes their census very seriously. 2. As a good rule of thumb, you want to be sober when you fill out any census form. 3. If […]

By Kevin RainesRead More

5/30/13

Corona launches Chief Strategy Officer service

Savvy executives need a trusted advisor – someone to help them identify strategic questions, offer foresights on trends, reality-check ideas and serve as a champion of change. Someone to help them stay true to their long-term vision while they navigate the day-to-day issues. In today’s world, strategy development and execution need to be an ongoing […]

By Meredith BadlerRead More