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10/23/13

Big data is not required for big insights

You’ve probably heard a lot about Big Data. Big Data is going to change the world. Big Data is going to change how organizations are run. Big Data is going to clean our garage and walk our dog. Big Data vs. Small/Medium Data And maybe Big Data will do that–for big organizations. If you’re […]

By Kevin RainesRead More

10/16/13

Statler Brothers’ Class of ’57

Four decades ago, the Statler Brothers won a Grammy for their song “The Class of ‘57”. I heard it the other day, and it’s a great song. Via the magic of Youtube, here it is if you’d like a listen: It’s also an interesting song if you’re into demographics, because the lyrics provide a little non-scientific […]

By Kevin RainesRead More

10/8/13

The language of surveys

Language is simultaneously one of the most interesting and one of the most frustrating aspects of doing research with people. However, until we figure out a way to read people’s minds as they go about their daily lives, we have to rely on surveys to better understand their thoughts, attitudes, and beliefs. Unfortunately, language is […]

By Kate DarwentRead More

9/18/13

Stay current with Corona Insights by signing up for our quarterly e-newsletter, The Corona Observer. In it, we share with our readers insights into current topics in market research, evaluation, and strategy that are relevant regardless of your position or field. View our recent newsletters here. * indicates required Email Address * First Name Last Name We […]

By David KennedyRead More

9/17/13

What seniors want from open space

Corona Insights recently helped sponsor the Colorado Open Space Alliance: 2013 Conference in the beautiful hamlet of Crested Butte, Colorado. More land managers and natural resource professionals attended this year’s conference than any year prior, demonstrating both the success of the conference organizers and the growing field of open space, natural areas, and landscape conservation […]

By Matt BruceRead More

9/10/13

What selling a house can teach us about market research

We recently sold our house and it occurred to me that the process of selling a house has similarities with market research. (I promise it’s not that much of a stretch…) For instance, selling a house can take time, and the challenge is getting prospective buyers to pay attention to your house. In market research, participation rates […]

By David KennedyRead More