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11/5/13

Part #1: What do you imagine for Denver?

Over the past seven months, over 5,000 people have shared their ideas and aspirations for arts, cultural and creativity in Denver.  As part of IMAGINE 2020, the city’s cultural planning process, these heartfelt ideas and imaginings have fueled the articulation of a bold collective vision for the city.  Corona has been pleased to serve as […]

By Karla RainesRead More

10/30/13

Choosing the Right Research Method: Planes, False Claims and Automobiles

I recently came across an article (which shall remain anonymous) claiming that “focus groups are a thing of the past,” and that Google Trends could better serve anyone considering using a focus group for feedback. I had to laugh. The situation the author used made sense: By using Google Trends, they were able to instantly […]

By Andrew MonroeRead More

10/28/13

CMOs Can Enhance Their Roles through Strategic Marketing Planning

A few articles and blogs I’ve read recently (listed below) discuss the role of a CMO in the context of a larger organization. The Mission of Marketing CMO to CEO CMO Survival Guide These musings bring to light some challenges that CMOs commonly face, and help to explain their ongoing battles for respect in the […]

By Leo LewisRead More

10/23/13

Big data is not required for big insights

  You’ve probably heard a lot about Big Data. Big Data is going to change the world. Big Data is going to change how organizations are run. Big Data is going to clean our garage and walk our dog. Big Data vs. Small/Medium Data And maybe Big Data will do that–for big organizations. If you’re […]

By Kevin RainesRead More

10/16/13

Statler Brothers’ Class of ’57

Four decades ago, the Statler Brothers won a Grammy for their song “The Class of ‘57”.  I heard it the other day, and it’s a great song. Via the magic of Youtube, here it is if you’d like a listen: It’s also an interesting song if you’re into demographics, because the lyrics provide a little non-scientific […]

By Kevin RainesRead More

10/8/13

The language of surveys

Language is simultaneously one of the most interesting and one of the most frustrating aspects of doing research with people. However, until we figure out a way to read people’s minds as they go about their daily lives, we have to rely on surveys to better understand their thoughts, attitudes, and beliefs. Unfortunately, language is […]

By Kate DarwentRead More