Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/10/14

Where does a SWOT come from and where does it lead?

Prior blogs I’ve written have established the link between company-level strategic planning, which includes competitive strategy, and marketing organization planning.  I’ve also discussed several analytical tools used for competitive strategy, including the SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). I was recently reading through a LinkedIn group’s lively dialogue on the topic of SWOT analysis.  One theme that arose is […]

By Leo LewisRead More

1/7/14

Online polls are not scientific research

We remain surprised at the number of people who mistake open online polls for scientific research. This story about SeaWorld and a question about whether they “stuffed the ballot box” on an online poll overlooks the bigger picture when they discuss the topic. Online polls with open links are not scientific research and you can […]

By Kevin RainesRead More

1/2/14

Online qualitative tools provide more workscope options

Our Corona team has been looking into online qualitative research tools as of late in order to keep up with how various technology platforms can most effectively assist in data collection for our market research work.  As you might expect, we have examined both the benefits and drawbacks of different online data collection platforms that […]

By Leo LewisRead More

12/19/13

Quick tip for assessing research quality

I serve on an advisory committee for a college program that trains organizational leaders, and at our last meeting there was a discussion about the curriculum for a research class. The committee chair looked at me and said, “Hey, you work in this field. What’s the most valuable research topic we can teach leaders?” I’ve […]

By Kevin RainesRead More

12/18/13

343 Travel Magnets and Counting

At Corona Insights, we have a quirky collection of magnets. Hundreds of magnets cover every square inch of ferromagnetic material in our kitchen. Being data scientists, we decided our collection needed to be quantified. Below is a detailed analysis of the origins of our collection. In the spirit of the season, we are giving away […]

By Kassidy BensonRead More

12/16/13

Increase in giving

Per the IRS, the Federal gift tax is a tax on the right to transfer property from a living person to other persons or trusts. For the latest year available (2011), the Internal Revenue Service reported that 3,040 gift tax returns filed that year listed gifts of $1 million or more (all gifts, including charitable […]

By Kevin RainesRead More