Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/24/14

Strategic planning and market research fuel IMAGINE 2020

With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting.  The commission had been strong proponents of a refreshed cultural plan for Denver.  These volunteers served as Corona’s creative muse throughout the 15-month process.  They held firm […]

By Karla RainesRead More

1/23/14

State of Our Cities & Towns 2014: Transportation

We were honored to work with the Colorado Municipal League (CML) for the fifth year on their annual report (PDF), State of Our Cities and Towns.  Starting this year, the organization has decided to do a deep investigation into a different issue each year. They started with transportation  issues this year and you can expect  future reports […]

By Kassidy BensonRead More

1/16/14

Qualitative Market Research How-To: Online Bulletin Boards

An important part of Corona’s front-end consulting for research involves helping clients pick the best approach and research method and instrument. In-person focus groups are still very relevant for qualitative research, and the takeaway value from focus groups lies in the discussion, but what do you do when you need qualitative feedback that doesn’t require […]

By Andrew MonroeRead More

1/10/14

Where does a SWOT come from and where does it lead?

Prior blogs I’ve written have established the link between company-level strategic planning, which includes competitive strategy, and marketing organization planning.  I’ve also discussed several analytical tools used for competitive strategy, including the SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). I was recently reading through a LinkedIn group’s lively dialogue on the topic of SWOT analysis.  One theme that arose is […]

By Leo LewisRead More

1/7/14

Online polls are not scientific research

We remain surprised at the number of people who mistake open online polls for scientific research. This story about SeaWorld and a question about whether they “stuffed the ballot box” on an online poll overlooks the bigger picture when they discuss the topic. Online polls with open links are not scientific research and you can […]

By Kevin RainesRead More

1/2/14

Online qualitative tools provide more workscope options

Our Corona team has been looking into online qualitative research tools as of late in order to keep up with how various technology platforms can most effectively assist in data collection for our market research work.  As you might expect, we have examined both the benefits and drawbacks of different online data collection platforms that […]

By Leo LewisRead More