Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/5/14

Why pay research participants?

We’ve probably all received some type of payment for participating in research before, whether it was for completing a survey, participating in a focus group or online community, or other form of research. But should we be paying people for their participation?  While it would be nice if people would be intrinsically motivated to take […]

By David KennedyRead More

3/5/14

Imagine 2020 launch

Yesterday, Denver Mayor Michael Hancock revealed Denver’s first cultural plan in 25 years. This strategic plan, written by Corona Insights in partnership with Denver Arts & Venues, will fuel the next era for our city’s art, culture and creativity. What a treat it was to attend the press conference, see the final printed plan and […]

By Karla RainesRead More

2/26/14

What are you measuring when you ask your customers, “Are you satisfied?”

Business, governments, and nonprofits often ask those who come into contact with them how satisfied are they with X?  You’ve undoubtedly been asked this yourself in the past and perhaps you’ve even run your own customer feedback (often dubbed Voice of the Customer) program.  Doing so is smart as it can uncover problem areas and […]

By David KennedyRead More

2/20/14

Is cluster sampling a good fit for your survey?

Here at Corona, we strive to help our clients maximize the value of their research budgets, often by suggesting solutions that get the job done faster, better, or at a reduced cost. In survey research, developing an accurate sampling frame (i.e., a list of the study population and their contact information) is instrumental for success, […]

By Matt BruceRead More

2/4/14

Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods

When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]

By Sarah WilliamsRead More

1/30/14

How to ask the right questions

There is more to qualitative research design than meets the eye.  Much should be taken into account in developing a questionnaire designed to elicit in-depth qualitative feedback from research participants.  For the sake of brevity, I’ll hit on a few conceptual highlights. For starters, a researcher will consider the background and context for the research […]

By Leo LewisRead More