Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/13/14

How to ask demographic questions

Asking demographic questions (e.g., age, gender, marital status) should be the easiest of survey questions to ask, right?  What if I told you asking someone how old they are will yield different results than asking in what year they were born, or that asking a sensitive question (e.g., How much money did you make last […]

By Matt BruceRead More

3/12/14

Societal values in music

We stumbled across the interesting data visualization today, which shows how commonly different words or phrases have appeared in Billboard’s Top 100 songs over the past 50 years or so.  As we scroll through the tables, the most obvious pattern is the increase in profanity (described as “foul words”) since 1990.  Prior to that era, […]

By Kevin RainesRead More

3/5/14

Why pay research participants?

We’ve probably all received some type of payment for participating in research before, whether it was for completing a survey, participating in a focus group or online community, or other form of research. But should we be paying people for their participation?  While it would be nice if people would be intrinsically motivated to take […]

By David KennedyRead More

3/5/14

Imagine 2020 launch

Yesterday, Denver Mayor Michael Hancock revealed Denver’s first cultural plan in 25 years. This strategic plan, written by Corona Insights in partnership with Denver Arts & Venues, will fuel the next era for our city’s art, culture and creativity. What a treat it was to attend the press conference, see the final printed plan and […]

By Karla RainesRead More

2/26/14

What are you measuring when you ask your customers, “Are you satisfied?”

Business, governments, and nonprofits often ask those who come into contact with them how satisfied are they with X?  You’ve undoubtedly been asked this yourself in the past and perhaps you’ve even run your own customer feedback (often dubbed Voice of the Customer) program.  Doing so is smart as it can uncover problem areas and […]

By David KennedyRead More

2/20/14

Is cluster sampling a good fit for your survey?

Here at Corona, we strive to help our clients maximize the value of their research budgets, often by suggesting solutions that get the job done faster, better, or at a reduced cost. In survey research, developing an accurate sampling frame (i.e., a list of the study population and their contact information) is instrumental for success, […]

By Matt BruceRead More