Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/13/14

Top five ski resorts

Get to know any of us at Corona and you’ll learn that we all seem to have our own little “research” projects going on at any given time – from Beth’s research on allergens, to fantasy football spreadsheet models, and everything in between. My own “research” has often entailed ski season statistics.  In years past, […]

By David KennedyRead More

6/6/14

Corona wins Gold Peak Award for Market Research

Last night, the Colorado American Marketing Association (CO+AMA) celebrated Colorado’s first class marketers at their annual Colorado Peak Awards. Corona Insights was honored to take home our 4th Gold Peak Award in the category of Market Research.  This year, we won the award for our member engagement and brand assessment for the American College of Veterinary […]

By Kassidy BensonRead More

6/6/14

A dose of data for your springtime allergies

Like many people, I have “seasonal allergies.”  March and April bring sneezing fits and foggy brain days for me.  Often I get a sore throat and headaches.  One year I went through three strep throat tests and a course of antibiotics before my doctor decided my swollen throat was caused by allergies. Knowing you’re allergic […]

By Beth MulliganRead More

5/27/14

Yes, that college degree is still worth the cost of attendance

Here at Corona, we help organizations make strategic decisions via our research and strategy services. But individuals can also use research to make strategic decisions. We read a lot these days about the cost of higher education. While rises in health care costs get more attention, inflation in higher education costs have actually outpaced them, […]

By Kevin RainesRead More

5/20/14

Using data to improve your life

It’s easy to dream of all of the ways in which organizations can use data to further their business.  The fun doesn’t have to only be left up to organizations, though: have you ever stopped to think about all of the ways data can be used in everyday life? Similar to organizations, individuals can benefit […]

By Matt HerndonRead More

5/16/14

Can you spot statistically significant differences in your data?

Making data-driven strategic decisions frequently involves understanding differences.  For example, are there differences in public opinion, demographics, or the way people behave? Are there differences among groups of people, between two points in time, or differences from one program to another? Many of our clients ask for help measuring differences and sparking insights from the […]

By Matt BruceRead More