Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/1/14

Data for your sleepless nights

A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]

By Kate DarwentRead More

6/24/14

Data-driven strategy, oh yeah.

My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]

By Karla RainesRead More

6/16/14

The relevance of reviews

Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]

By Sarah WilliamsRead More

6/13/14

Top five ski resorts

Get to know any of us at Corona and you’ll learn that we all seem to have our own little “research” projects going on at any given time – from Beth’s research on allergens, to fantasy football spreadsheet models, and everything in between. My own “research” has often entailed ski season statistics.  In years past, […]

By David KennedyRead More

6/6/14

Corona wins Gold Peak Award for Market Research

Last night, the Colorado American Marketing Association (CO+AMA) celebrated Colorado’s first class marketers at their annual Colorado Peak Awards. Corona Insights was honored to take home our 4th Gold Peak Award in the category of Market Research.  This year, we won the award for our member engagement and brand assessment for the American College of Veterinary […]

By Kassidy BensonRead More

6/6/14

A dose of data for your springtime allergies

Like many people, I have “seasonal allergies.”  March and April bring sneezing fits and foggy brain days for me.  Often I get a sore throat and headaches.  One year I went through three strep throat tests and a course of antibiotics before my doctor decided my swollen throat was caused by allergies. Knowing you’re allergic […]

By Beth MulliganRead More