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8/5/14

Millionaires at McDonalds

A few outliers, such as the uber rich Donald Thump, can have a dramatic influence over your survey results. Carefully consider outliers and read our blog for solutions to handle them in an analysis.

By Matt BruceRead More

7/14/14

Explaining a complex world simply and incorrectly

We got a kick out of Tyler Vigen’s blog which demonstrates that mining data doesn’t mean a whole lot if you don’t know what you’re doing.  He looks at large databases to find nominal correlations between completely unrelated variables.  Let’s see if you can come up with some theories to explain why divorce rates in […]

By Kevin RainesRead More

7/7/14

Refer a client to Corona, receive an iPad

For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us.  Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us.  There is no limit on how many […]

By David KennedyRead More

7/1/14

Data for your sleepless nights

A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]

By Kate DarwentRead More

6/24/14

Data-driven strategy, oh yeah.

My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]

By Karla RainesRead More

6/16/14

The relevance of reviews

Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]

By Sarah WilliamsRead More