Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.
Newsletter Sign Up
9/9/14
Asking the “right” people is half the challenge
We’ve been blogging a lot lately about potential problem areas for research, evaluation, and strategy. In thinking about research specifically, making sure you can trust results often boils down to these three points: Ask the right questions; Of the right people; and Analyze the data correctly As Kevin pointed out in a blog nearly a year […]
By David KennedyRead More
9/8/14
The cautionary tale of 5 scary strategic planning mistakes: Part V – Don’t get too tuckered out
The scariest proposition is creating a strategic plan that inevitably doesn’t get implemented. Strategic plans are worth their weight in gold when they become a blueprint for future progress. As my final word to the wise, I advise leaders undertaking the strategic planning process to hold onto the momentum created by the planning process to […]
By Karla RainesRead More
9/3/14
Who you gonna call?
With Halloween approaching, we are writing about scary things for Corona’s blog. This got thinking about some of the scary things that we help to make less scary. Think of us as the people who check under the bed for monsters, turn on lights in dark corners, bring our proton packs and capture the ectoplasmic […]
By Beth MulliganRead More
8/26/14
The cautionary tale of 5 scary strategic planning mistakes: Part IV – Be willing to say “no”
When a strategy is too broad or too vague, then an organization struggles to devote resources to the appropriate priorities.
By Karla RainesRead More
8/21/14
The cautionary tale of 5 scary strategic planning mistakes: Part III – Dismiss unrealistic expectations
The process of setting strategy must to be concerned with the external environment - most notably with market, customer, industry and macro conditions.
By Karla RainesRead More
8/19/14
Begin with the end in mind
Don't take a research misstep before you even begin. Set 3-5 major goals for the research up front to ensure the end result will meet the needs for which the research was undertaken in the first place.
By Matt HerndonRead More