Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

10/28/14

How Researchers Hire

Corona Insights just recently went through a round of hiring (look for a blog post soon about our newest member) and, while many of our hiring steps may be common, it did occur to me that our process mirrors the research process. Set goals. Research without an end goal in mind will get you nowhere […]

By David KennedyRead More

10/23/14

The Latest Edition of The Corona Observer

The Corona Observer, our latest quarterly e-newsletter is out! Discover how to prevent those scary tales this Halloween!   Don’t miss future editions, sent about once per quarter. Sign up here.

By David KennedyRead More

10/16/14

Haunted by Old Survey Questions

“As the Corona team bravely entered the haunted project file, they heard a strange sound. They quickly turned to the right to see analyses covered in cobwebs. They shuddered. Suddenly a weird shadow crossed their faces. As they looked up, they could barely make out what it was…a report? An old invoice? No, it couldn’t […]

By Kate DarwentRead More

9/24/14

New Case Study: 1920’s Era Town

We always enjoy our successful engagements with our clients, but too often we can’t share our work.  So we get even more excited when we have the opportunity to share our work, along with how it benefited a client. Our latest case study is about a market feasibility study Corona conducted for a 1920’s Era […]

By David KennedyRead More

9/9/14

Asking the “right” people is half the challenge

We’ve been blogging a lot lately about potential problem areas for research, evaluation, and strategy. In thinking about research specifically, making sure you can trust results often boils down to these three points: Ask the right questions; Of the right people; and Analyze the data correctly As Kevin pointed out in a blog nearly a year […]

By David KennedyRead More

9/8/14

The cautionary tale of 5 scary strategic planning mistakes: Part V – Don’t get too tuckered out

The scariest proposition is creating a strategic plan that inevitably doesn’t get implemented. Strategic plans are worth their weight in gold when they become a blueprint for future progress. As my final word to the wise, I advise leaders undertaking the strategic planning process to hold onto the momentum created by the planning process to […]

By Karla RainesRead More