Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

11/24/14

The Power of Ranking

One of the fun tools of our trade is index development.  It’s a way to rank order things on a single dimension that takes into account a number of relevant variables.  Let’s say you want to rank states with respect to their animal welfare conditions, or rank job candidates with regard to their experience and […]

By Beth MulliganRead More

11/18/14

Big Insights can come in Little Numbers

On many of our research projects, the sample size (i.e., number of people who are surveyed) directly relates to research cost.  Costs typically increase as we print and mail more surveys or call more people. Normally, the increase in sample size is worth the extra cost because the results are more likely to accurately reflect the […]

By Matt BruceRead More

11/7/14

Welcome, Mollie!

We are delighted to welcome Mollie Boettcher as the newest member of the Corona Insights team! As our newest Associate, Mollie will specialize in qualitative research practices including, but certainly not limited to: recruiting research participants, conducting focus groups and interviews, then analyzing and interpreting qualitative data for clients seeking data-driven guidance. Mollie attended the […]

By Sarah SvitakRead More

10/28/14

How Researchers Hire

Corona Insights just recently went through a round of hiring (look for a blog post soon about our newest member) and, while many of our hiring steps may be common, it did occur to me that our process mirrors the research process. Set goals. Research without an end goal in mind will get you nowhere […]

By David KennedyRead More

10/23/14

The Latest Edition of The Corona Observer

The Corona Observer, our latest quarterly e-newsletter is out! Discover how to prevent those scary tales this Halloween!   Don’t miss future editions, sent about once per quarter. Sign up here.

By David KennedyRead More

10/16/14

Haunted by Old Survey Questions

“As the Corona team bravely entered the haunted project file, they heard a strange sound. They quickly turned to the right to see analyses covered in cobwebs. They shuddered. Suddenly a weird shadow crossed their faces. As they looked up, they could barely make out what it was…a report? An old invoice? No, it couldn’t […]

By Kate DarwentRead More