Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/27/15

Knowledge About Knowledge – Trivia Crack Evaluation Measures

A Study of Trivia Crack Scoring The Science Category – The first in a series of posts analyzing Trivia Crack If you’ve been online in America over the past few months, you’ve probably heard of the Trivia Crack app.  With estimates ranging into the tens of millions of players, a lot of people enjoy testing […]

By Kevin RainesRead More

4/10/15

Of anchors, sails and strategic plans

I’ve been struck recently by my clients’ desires to simultaneously sail and drop anchor. By sailing I’m referring to the opportunity to advance, grow and change, strategically of course. To move towards the horizon. Counterbalancing that vision is an anchoring in the past – where we’ve been – as well as the here and now […]

By Karla RainesRead More

4/8/15

Colorado’s New Statewide Child Abuse Hotline

We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect.  Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado. Our partners at Heinrich Marketing came up with several great concepts, and […]

By Kevin RainesRead More

3/26/15

A fresh start with your customer feedback

Spring is in the air – though if you’re from our hometown it’s arguably been in the air since January – and what better season is there for a fresh start?  As we often advocate with our clients, a periodic review of your research, evaluation, or strategic plans can help keep them relevant and maximize […]

By David KennedyRead More

3/18/15

It’s All About How You Ask

Last month, I attended the RIVA Training Institute in Rockville, Maryland to get a fresh look at how Corona tackles qualitative research.  It was heartening to find that our qualitative research practices match industry standards, but as with any good training, I came away with some new insights that will undoubtedly help make us better […]

By Mollie BoettcherRead More

3/16/15

Corona Insights is hiring

Corona Insights is looking for a bright mind to join our team. Specifically, we’re looking for an Associate with a quantitative market research focus.  If you love asking and answering questions, finding insights buried in data, and have a desire to help organizations with their challenges, then we want to hear from you. View job […]

By Sarah SvitakRead More