Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/8/15

Corona Summer Camp 2015: AAPOR

Ah, summer camp. For those of us who were generally allergic to the outdoors as kids, summer camp did not necessarily mean cabins, building fires, and outdoor recreation. In my case, summer camp usually meant summer orchestra, which was the best. Not only did I get to play music for hours every day, I also […]

By Kate DarwentRead More

5/21/15

The Lifesavers Conference

As with any industry, it is important in market research to keep up with the latest thinking and practices by regularly attending workshops and conferences.  For this reason, members of the Corona staff can occasionally be found at conferences put on by the American Association of Public Opinion Research (AAPOR), Market Research Association (MRA), and […]

By Matt HerndonRead More

5/15/15

Total Trivia Crack Scores by Game and Duration – The final post is a series of blogs analyzing Trivia Crack

We looked at total Trivia Crack scores in our previous blog of this series, and now we’ll close up by delving a little bit deeper.  Because, you see, not all Trivia Crack games are the same. In our methodology section (Blog 4 of this series), we made a comment that players in one-on-one games tend to […]

By Kevin RainesRead More

5/14/15

Total Trivia Crack Scores – The eighth in a series of posts analyzing Trivia Crack

In our previous six Trivia Crack blogs, we’ve taken a look at each of the individual categories as well as talking a bit about the methodology of collecting and analyzing scores.  Now let’s move on to the capstone of our little Trivia Crack project, which is a look at total scores. We calculated total scores […]

By Kevin RainesRead More

5/13/15

The Arts Category – The seventh in a series of posts analyzing Trivia Crack

Arts is our final individual Trivia Crack category to analyze, and the seventh blog in our series.  We’ll have two more blog posts after this where we look at total combined scores for all categories, so stay tuned! Arts is the bane of many a player, and is far and away the toughest category.  Let’s […]

By Kevin RainesRead More

5/8/15

The History Category – The sixth in a series of posts analyzing Trivia Crack

History is our fifth Trivia Crack category to analyze, and the sixth blog in our series.  Let’s take a look at scoring patterns in this tough category. We gathered and analyzed the scores of over 400 random Trivia Crack players by participating in both one and one and group challenges.  Here’s the distribution of scores […]

By Kevin RainesRead More