Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

10/8/15

Question What You Know

What I’m about to disclose may seem weird, or familiar, depending on the kind of person you are.  Last week our Corona Book Club met to discuss our recent pick, and as I sat down to put together my thoughts on it, I was reminded of an ad campaign from my youth.  I googled the […]

By Beth MulliganRead More

10/6/15

What your response rate says about engagement

When we think about tracking customer satisfaction via surveys, the analysis is almost always on the survey responses themselves: how many said they were satisfied, what is driving satisfaction, and so on. (See a related post on 4 ways to report customer satisfaction.) Not shocking (and of course we should look at the results to questions […]

By David KennedyRead More

10/2/15

The Challenging In-Between: Bridging the gap among visionaries and operational experts

Over the years I’ve discovered that nonprofit executives and board members typically fall into two main categories: those who are boldly aspirational and those who are decidedly tactical. The first focuses on the big idea and its power to move people. They are lofty, passionate and effervescent. To the operationally-focused person they appear to dodge […]

By Karla RainesRead More

9/29/15

Navigating Time and Space: Why we Include Geography

When I was a kid living in Colorado Springs, my family frequently drove to Denver.  We would go to watch baseball games or visit museums.  It is about 60 miles between Colorado Springs and Denver.  Back then, the speed limit was 60 to 65 miles per hour, and I had fun mentally calculating that since […]

By Matt BruceRead More

9/11/15

Incorporating Exercises into Focus Groups

At Corona Insights, we are always researching best practices for the work we do.  In the world of qualitative research, this often means best practices for conducting focus groups.  Over the years, we have learned many tips and tricks for conducting focus groups, which includes incorporating exercises into our discussions.  There are a wide range […]

By Mollie BoettcherRead More

8/27/15

Graphs: An effective tool, but use them carefully

Ahh…the graph.  Where would the business world be without them?  While some of us are just as content looking through a giant spreadsheet full of numbers, graphs can help to illustrate the story more effectively for number geeks and math haters alike.  However, while graphs can be a great tool, there are certainly times when […]

By Matt HerndonRead More