Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/22/16

The Race to the Rockies – Colorado Migration Part 1

I admit, I am one of many in the horde of people who have recently migrated to Colorado. Indeed, there are tens of thousands of us moving here each year at one of the highest rates in the country. But who really is “us”? Who are the people moving into Colorado in droves? This blog […]

By Greg HornbackRead More

7/12/16

Do you have kids? Wait – let me restate that.

Karla Raines and I had dinner with another couple last week that shares our background and interest in social research.  We were talking about the challenges of understanding the decisions of other people if you don’t understand their background, and how we can have biases that we don’t even realize. It brought me back to […]

By Kevin RainesRead More

7/8/16

How representative is that qualitative data anyway?

When we do qualitative research, our clients often wonder how representative the qualitative data is of the target population they are working with.  It’s a valid question.  To answer, I have to go back to the purpose of conducting qualitative research in the first place. The purpose of qualitative research is to understand people’s perceptions, […]

By Mollie BoettcherRead More

7/6/16

Car vs. Bike

I like to ride my bike whenever I get a chance.  I ride to the store, to the park, to take my son to preschool, and sometimes just for fun.  While I’ve never been in an accident with a moving car, I’ve witnessed several bike vs. car accidents, and its something I want to avoid. […]

By Matt BruceRead More

6/10/16

Shhhhhhhh!! Did you know there are three secrets to strategic success?

I’m often asked, “How can we ensure our strategic plan doesn’t sit on a shelf?” The question typically arises as executives and boards consider how best to approach the planning process – and which consultant can facilitate a successful outcome. By its very nature, a strategic planning process raises expectations and anxiety. And no plan […]

By Karla RainesRead More

5/20/16

There is more to a quality survey than margin of error

One of the areas in which Corona excels is helping our clients who aren’t “research experts” to understand how to do research in a way that will yield high-quality, reliable results.  One of the questions we are frequently asked is how many completed surveys are necessary to ensure a “good survey.”  While the number of […]

By Matt HerndonRead More