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8/2/16

Research on Research: Boosting Online Survey Response Rates

David Kennedy and Matt Herndon, both Principals here at Corona, will be presenting a webinar for the Market Research Association (MRA) on August 24th. The topic is how to boost response rates with online surveys. Specifically, they will be presenting research Corona has done to learn how minor changes to such things as survey invites can […]

By Sarah SvitakRead More

7/27/16

Is yesterday’s intermediary ready to become the platform of tomorrow?

Living in America’s “it” city in a year of disruptions across the political spectrum nationally and internationally have led me to contemplate evolution in the nonprofit sector. I’m struck by what I’ve observed recently as an emerging trend – the slow decline of the intermediary organization. This may be a heretical statement, I’ll admit, but […]

By Karla RainesRead More

7/22/16

The Race to the Rockies – Colorado Migration Part 1

I admit, I am one of many in the horde of people who have recently migrated to Colorado. Indeed, there are tens of thousands of us moving here each year at one of the highest rates in the country. But who really is “us”? Who are the people moving into Colorado in droves? This blog […]

By Greg HornbackRead More

7/12/16

Do you have kids? Wait – let me restate that.

Karla Raines and I had dinner with another couple last week that shares our background and interest in social research.  We were talking about the challenges of understanding the decisions of other people if you don’t understand their background, and how we can have biases that we don’t even realize. It brought me back to […]

By Kevin RainesRead More

7/8/16

How representative is that qualitative data anyway?

When we do qualitative research, our clients often wonder how representative the qualitative data is of the target population they are working with.  It’s a valid question.  To answer, I have to go back to the purpose of conducting qualitative research in the first place. The purpose of qualitative research is to understand people’s perceptions, […]

By Mollie BoettcherRead More

7/6/16

Car vs. Bike

I like to ride my bike whenever I get a chance.  I ride to the store, to the park, to take my son to preschool, and sometimes just for fun.  While I’ve never been in an accident with a moving car, I’ve witnessed several bike vs. car accidents, and its something I want to avoid. […]

By Matt BruceRead More