Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

12/27/16

Subpopulations in Research

As I’m sure you know, we do a lot of survey research here at Corona. When we provide the results, we try to build the most complete picture for our clients, and that means looking at the data from every which way possible. One of the most effective ways to do this is by looking […]

By Greg HornbackRead More

12/22/16

Does This Survey Make Sense?

It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects.  We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase.  But […]

By Mollie BoettcherRead More

12/8/16

What do you do for a living?

‘Tis the season for holiday get-togethers and for the time honored question of, “So, what exactly do you do for a living?” I won’t speak for all my fellow coworkers or those who loosely fall within our industry, but it’s a perpetual question made worse because our jobs don’t fall into what I call, “the […]

By David KennedyRead More

11/30/16

Writing an RFP

So you’ve finally reached a point where you feel like you need more information to move forward as an organization, and, even more importantly, you’ve been able to secure some amount of funding to do so. Suddenly you find yourself elbow deep in old request-for-proposals (RFPs), both from your organization and others, trying to craft […]

By Kate DarwentRead More

11/23/16

Ensuring your graphs are honest

For our firm, the very idea of fake news goes against our mission to: Provide accurate and unbiased information and counsel to decision makers. The realm of fake news spans the spectrum of misleading to outright lying. It is the former that got us thinking about how graphs are sometimes twisted to mislead, while not […]

By David KennedyRead More

11/4/16

Predictable Unknowns

Have you ever needed to know what the future will look like? To create great strategic plans, our clients need to understand what their operating environment will look like in five, ten, or thirty years.  They want to know how the population, jobs, markets, homes, and infrastructure are expected to change. We help these clients […]

By Matt BruceRead More