Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/24/17

4 Steps to Engaging Market Research

Market research can often occur within a silo – someone with an organization has a question, and research is conducted to answer it. While there is nothing wrong with that, it does miss an opportunity to use the research process itself as a means of customer engagement. How often have you participated in research (e.g., […]

By David KennedyRead More

2/1/17

Co-creating Insights through Participatory Research

“We both know some things; neither of us knows everything. Working together we will both know more and we will both learn more about how to know” ~Patricia Maguire, in Doing Participatory Research Do you need to hear from more than the usual suspects?  Do you want your research to engage and empower people, rather […]

By Matt BruceRead More

1/27/17

State of Our Cities and Towns – 2017

For many years, Corona has partnered with the Colorado Municipal League to conduct the research that is the foundation of their annual State of Our Cities and Towns report. CML produced the following short video, specifically for municipal officials, about the importance of investing in quality of life: Learn more, view the full report, and […]

By David KennedyRead More

1/3/17

Where to next? Election polling and predictions

The accuracy of election polling is still being heavily discussed, and one point that is worth some pondering was made by Allan Lichtman in an NPR interview the day after the election.  What he said was this: “Polls are not predictions.” To some extent this is a semantic argument about how you define prediction, but […]

By Beth MulliganRead More

12/27/16

Subpopulations in Research

As I’m sure you know, we do a lot of survey research here at Corona. When we provide the results, we try to build the most complete picture for our clients, and that means looking at the data from every which way possible. One of the most effective ways to do this is by looking […]

By Greg HornbackRead More

12/22/16

Does This Survey Make Sense?

It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects.  We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase.  But […]

By Mollie BoettcherRead More