Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/13/17

From engaging to capturing – rethinking business models that stick

As a strategist, I’m frequently looking over the horizon to see what’s next. At other times, you’ll see me scanning side-to-side looking for forces that may be coming together in new or unexpected ways. Sometimes hindsight puts much of it into perspective. Looking back at 2008 it occurs me that I was well ahead of […]

By Karla RainesRead More

3/10/17

Listening isn’t enough

Recently, we’ve been having a few conversations at work about engagement processes, in part because we’ve seen a few requests for proposals that have some focus on engagement with a particular audience. Often, this engagement takes the form of listening in some way to the audience of interest. While hearing from a group of people […]

By Kate DarwentRead More

2/24/17

4 Steps to Engaging Market Research

Market research can often occur within a silo – someone with an organization has a question, and research is conducted to answer it. While there is nothing wrong with that, it does miss an opportunity to use the research process itself as a means of customer engagement. How often have you participated in research (e.g., […]

By David KennedyRead More

2/1/17

Co-creating Insights through Participatory Research

“We both know some things; neither of us knows everything. Working together we will both know more and we will both learn more about how to know” ~Patricia Maguire, in Doing Participatory Research Do you need to hear from more than the usual suspects?  Do you want your research to engage and empower people, rather […]

By Matt BruceRead More

1/27/17

State of Our Cities and Towns – 2017

For many years, Corona has partnered with the Colorado Municipal League to conduct the research that is the foundation of their annual State of Our Cities and Towns report. CML produced the following short video, specifically for municipal officials, about the importance of investing in quality of life: Learn more, view the full report, and […]

By David KennedyRead More

1/3/17

Where to next? Election polling and predictions

The accuracy of election polling is still being heavily discussed, and one point that is worth some pondering was made by Allan Lichtman in an NPR interview the day after the election.  What he said was this: “Polls are not predictions.” To some extent this is a semantic argument about how you define prediction, but […]

By Beth MulliganRead More