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5/8/17

How data-driven insights can reveal strategic advantages

A client recently asked us for guidance in the middle of their communication campaign.  They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]

By Matt BruceRead More

5/3/17

Market research can be more than just research

When most think about conducting market research, they are just thinking of the core questions they want answered and the information they need to move something forward. They have a goal in mind, and market research is a way to reach it. What many don’t consider is how market research can, and often does, function […]

By Greg HornbackRead More

4/11/17

Engagement in evaluation

Engaging program participants in the evaluation is known as participatory evaluation.  (See Matt Bruce’s recent blog on participatory research for more detail about this approach.) The logic of participatory evaluation often resonates with human services providers.  It empowers service recipients to define their needs and goals for the program. It can be eye opening for […]

By Beth MulliganRead More

4/7/17

Who’s coming to your next meeting? Flame throwers, feral cats and posers

We all know that anxiety and stress can bring out the worst in people. They go to extremes in behavior as they attempt to navigate unknowns and exacerbating risks.  An inability to cope leads to three behaviors. The flame thrower – this person may initially show up as the conversation dominator who simply must have […]

By Karla RainesRead More

3/31/17

Moving from customers to patrons

One of the most important drivers of long-term success for nonprofit organizations is having a solid financial model.  It’s often one of the primarily areas of focus when Corona assists organizations in the development of a strategic plan.  Typically, some combination of unearned income (such as grants or donations) and earned income (such as goods […]

By Matt HerndonRead More

3/29/17

Welcome to the consumer era: When engagement drives change

It’s inescapable. Every day I see more and more examples of it. Consumer behavior is at the core of sweeping industry change. Too often we get caught up in thinking about technology as the disruptor and forget that people are at the heart of the transformations all around us. Here are four examples from this […]

By Karla RainesRead More