Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/19/17

Ugh, Millennials

Is anyone else tired of talking about millennials? Millennials have seemingly been on everyone’s mind, with many worrying over their spending habits, charitable giving, large debt, voting behaviors, and other things. Why do we care so much about this generation? Don’t they already have a problem with entitlement and being all about “me me me”; […]

By Greg HornbackRead More

5/31/17

Thinking strategically about benchmarks

When our clients are thinking about data that they would like to collect to answer a question, we sometimes are asked about external benchmarking data. Basically, when you benchmark your data, you generally are asking how you compare to other organizations or competitors. While external benchmarks can be useful, there are a couple of points […]

By Kate DarwentRead More

5/23/17

Activating research

Research that just sits on the shelf (or these days, in a digital folder) is research that probably should not have been conducted. If it is not going to be used, then why do it? Effective research takes many things, from the beginning through the end. We’ve blogged before about the need to start with […]

By David KennedyRead More

5/15/17

Getting the most out of your customer survey

There are a multitude of tools available these days that allow organizations to easily ask questions of their customers.  It is certainly not uncommon when Corona begins an engagement for the client to have made internal attempts at conducting surveys in the past.  In some cases, these studies have been relatively sophisticated and have yielded […]

By Matt HerndonRead More

5/8/17

How data-driven insights can reveal strategic advantages

A client recently asked us for guidance in the middle of their communication campaign.  They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]

By Matt BruceRead More

5/3/17

Market research can be more than just research

When most think about conducting market research, they are just thinking of the core questions they want answered and the information they need to move something forward. They have a goal in mind, and market research is a way to reach it. What many don’t consider is how market research can, and often does, function […]

By Greg HornbackRead More