Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

9/18/17

Feeding your market’s desire to participate in surveys

I got an online survey the other day from a public organization, and they wanted to know … something.  It doesn’t really matter for the purposes of this post. I like to participate in surveys for a variety of reasons.  First, I’m naturally curious about what’s being asked, and why.  Maybe I can learn something.  […]

By Kevin RainesRead More

9/7/17

Defining Best Practices and Evidence-Based Programs

The field of evaluation, like any field, has a lot of jargon.  Jargon provides a short-hand for people in the field to talk about complex things without having to use a lot of words or background explanation, but for the same reason, it’s confusing to people outside the field. A couple of phrases that we […]

By Beth MulliganRead More

9/3/17

When experiences can lead you astray

Many organizations tell me that they hear from their participants all the time telling them how much the program changed their lives.  Understandably, those experiences matter a lot to organizations and they want to capture those experiences in their evaluations. Recently I heard a podcast that perfectly captured the risks in relying too heavily on […]

By Beth MulliganRead More

8/31/17

Tuft & Needle: Incredible Mattresses. Incredible research?

If you have ever received a proposal from Corona Insights regarding customer research, you may have seen this line: “We believe that surveying customers shouldn’t lower customer satisfaction.” We take the respondent’s experience into account, from the development of our approach through the implementation of the research (e.g., survey design, participant invites, etc.), even in […]

By David KennedyRead More

8/29/17

Based on my experience…

Born from a conversation I had with a coworker earlier this week, I wanted to talk about research methodology and design and how a client relying solely on what they know – their own experience and expertise – might result in subpar research. Quantitative and qualitative methods have different strengths and weaknesses, many of which […]

By Greg HornbackRead More

8/21/17

Phenomenology: One way to Understand the Lived Experience

How do workers experience returning to work after an on-the-job injury? How does a single-mother experience taking her child to the doctor? What is a tourist’s experience on his first visit to Colorado? These research questions could all be answered by phenomenology, a research approach that describes the lived experience. While not a specific method […]

By Matt BruceRead More