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10/2/17

Human Experience (HX) Research

About a year ago, I stumbled upon a TEDx Talk by Tricia Wang titled “The Human Insights Missing from Big Data”. She eloquently unfurls a story about her experience working at Nokia around the time smartphones were becoming a formidable emergent market. Over the course of several months, Tricia Wang conducted ethnographic research with around […]

By Molly HaganRead More

9/22/17

When Data Collection Changes the Experience

One of the ongoing issues in any research that involves people is whether the data collection process is changing the respondents’ experience. That is, sometimes when you measure an attitude or a behavior, you may inadvertently change the attitude or behavior. For example, asking questions in a certain way may change how people would have […]

By Kate DarwentRead More

9/18/17

Feeding your market’s desire to participate in surveys

I got an online survey the other day from a public organization, and they wanted to know … something.  It doesn’t really matter for the purposes of this post. I like to participate in surveys for a variety of reasons.  First, I’m naturally curious about what’s being asked, and why.  Maybe I can learn something.  […]

By Kevin RainesRead More

9/7/17

Defining Best Practices and Evidence-Based Programs

The field of evaluation, like any field, has a lot of jargon.  Jargon provides a short-hand for people in the field to talk about complex things without having to use a lot of words or background explanation, but for the same reason, it’s confusing to people outside the field. A couple of phrases that we […]

By Beth MulliganRead More

9/3/17

When experiences can lead you astray

Many organizations tell me that they hear from their participants all the time telling them how much the program changed their lives.  Understandably, those experiences matter a lot to organizations and they want to capture those experiences in their evaluations. Recently I heard a podcast that perfectly captured the risks in relying too heavily on […]

By Beth MulliganRead More

8/31/17

Tuft & Needle: Incredible Mattresses. Incredible research?

If you have ever received a proposal from Corona Insights regarding customer research, you may have seen this line: “We believe that surveying customers shouldn’t lower customer satisfaction.” We take the respondent’s experience into account, from the development of our approach through the implementation of the research (e.g., survey design, participant invites, etc.), even in […]

By David KennedyRead More