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11/22/17

Measurement Ideas in Evaluation

Kate Darwent and I are just back from the annual conference of the American Evaluation Association (AEA), which was held in Washington, DC this year.  We attended talks on a wide variety of topics, and attended business meetings for two interest groups (Needs Assessment and Independent Consulting).  Below, I discuss some of the current thinking […]

By Beth MulliganRead More

11/15/17

Breaking down the wall between quant and qual

Recently we had a project involving a large survey with numerous open-end questions. Taking the divide and conquer approach, it was all hands-on deck to quickly code the thousands of responses. As a qualitative researcher, coding survey responses can feel like a foreign process and I often found myself overthinking both my codes and the […]

By Molly HaganRead More

11/5/17

The Four Cornerstones of Survey Measurement: Part 2

Part Two: Reliability and Validity The first blog in this series argued that precision, accuracy, reliability, and validity are key indicators of good survey measurement.  It described precision and accuracy and how the researcher aims to balance the two based on the research goals and desired outcome.  This second blog will explore reliability and validity. […]

By Matt BruceRead More

11/3/17

Keeping it constant: 3 things to keep in mind with your trackers

When conducting a program evaluation or customer tracker (e.g., brand, satisfaction, etc.), we are often collecting input at two different points in time and then measuring the difference. While the concept is straightforward, the challenge is keeping everything as consistent as possible so we can say that the actual change is NOT a result of […]

By David KennedyRead More

10/30/17

The Four Cornerstones of Survey Measurement: Part 1

Part One: Precision and Accuracy Years ago, I worked in an environmental lab where I measured the amount of silt in water samples by forcing the water through a filter, drying the filters in an oven, then weighing the filters on a calibrated scale. I followed very specific procedures to ensure the results were precise, […]

By Matt BruceRead More

10/21/17

Corona welcomes our newest Associate, Andrew Streight

We are delighted to introduce our newest Associate, Andrew Streight! Andrew specializes in strategic planning and will primarily be working with Karla on our strategic consulting projects. See our staff pages to learn more about  Andrew or any other Corona team member!

By David KennedyRead More