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11/5/17

The Four Cornerstones of Survey Measurement: Part 2

Part Two: Reliability and Validity The first blog in this series argued that precision, accuracy, reliability, and validity are key indicators of good survey measurement.  It described precision and accuracy and how the researcher aims to balance the two based on the research goals and desired outcome.  This second blog will explore reliability and validity. […]

By Matt BruceRead More

11/3/17

Keeping it constant: 3 things to keep in mind with your trackers

When conducting a program evaluation or customer tracker (e.g., brand, satisfaction, etc.), we are often collecting input at two different points in time and then measuring the difference. While the concept is straightforward, the challenge is keeping everything as consistent as possible so we can say that the actual change is NOT a result of […]

By David KennedyRead More

10/30/17

The Four Cornerstones of Survey Measurement: Part 1

Part One: Precision and Accuracy Years ago, I worked in an environmental lab where I measured the amount of silt in water samples by forcing the water through a filter, drying the filters in an oven, then weighing the filters on a calibrated scale. I followed very specific procedures to ensure the results were precise, […]

By Matt BruceRead More

10/21/17

Corona welcomes our newest Associate, Andrew Streight

We are delighted to introduce our newest Associate, Andrew Streight! Andrew specializes in strategic planning and will primarily be working with Karla on our strategic consulting projects. See our staff pages to learn more about  Andrew or any other Corona team member!

By David KennedyRead More

10/2/17

Human Experience (HX) Research

About a year ago, I stumbled upon a TEDx Talk by Tricia Wang titled “The Human Insights Missing from Big Data”. She eloquently unfurls a story about her experience working at Nokia around the time smartphones were becoming a formidable emergent market. Over the course of several months, Tricia Wang conducted ethnographic research with around […]

By Molly HaganRead More

9/22/17

When Data Collection Changes the Experience

One of the ongoing issues in any research that involves people is whether the data collection process is changing the respondents’ experience. That is, sometimes when you measure an attitude or a behavior, you may inadvertently change the attitude or behavior. For example, asking questions in a certain way may change how people would have […]

By Kate DarwentRead More