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12/11/17

Measuring Reactions to Your Ideas

Market research can be painful sometimes.  You may have poured your heart and soul into an idea and feel it’s really good, only to put it in front of your customers and hear all the things they hate about it.  But it’s better to know in advance than to find out after you’ve spent a […]

By Matt HerndonRead More

12/7/17

How do you measure the value of an experience?

When I think about the professional development I did last week, I would summarize it thusly: an unexpected, profound experience. I was given the opportunity to attend RIVA moderator training and I walked away with more than I ever could have dreamed I would get. Do you know that experience where you think back to […]

By Greg HornbackRead More

12/4/17

New Case Study: Summit County Health

We are excited to share a new case study about our work with Summit County, CO. This case study in particular is great for us to share as it showcases the research, and resulting use of the findings, to inform public information campaigns. Furthermore, the topic of the research, marijuana use and safety, is a […]

By David KennedyRead More

11/27/17

Questions? Conversation killers?

What happened to me? When did my conversation style stray into a revolving game of 20 Questions (a 1940s era TV show)? I’m a big believer in the power of questions but too much is too much. There, I’ve said it. I suspect working with a bunch of wicked smart and curious researchers is part […]

By Karla RainesRead More

11/22/17

Measurement Ideas in Evaluation

Kate Darwent and I are just back from the annual conference of the American Evaluation Association (AEA), which was held in Washington, DC this year.  We attended talks on a wide variety of topics, and attended business meetings for two interest groups (Needs Assessment and Independent Consulting).  Below, I discuss some of the current thinking […]

By Beth MulliganRead More

11/15/17

Breaking down the wall between quant and qual

Recently we had a project involving a large survey with numerous open-end questions. Taking the divide and conquer approach, it was all hands-on deck to quickly code the thousands of responses. As a qualitative researcher, coding survey responses can feel like a foreign process and I often found myself overthinking both my codes and the […]

By Molly HaganRead More