Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/11/20

VOC Research – Not Just for Volatile Organic Compounds Anymore

You’ve probably seen the acronym “VOC” here and there when it comes to marketing and customer research. We talk a bit about the “voice of the customer” in research strategy and help to clarify some of the confusion.

By Matt HerndonRead More

6/10/20

Corona’s Commitment

Our reflections on the events in our community and our commitment to equity and justice.

By Corona InsightsRead More

5/28/20

Community and Research: Making the Case for a Nuanced Understanding

What is community? In this blog, Molly Hagan encourages us to rethink our assumption about communities when thinking about, designing, and executing research.

By Molly HaganRead More

5/21/20

Welcome, Camille

Help us say hello to the newest member of the Corona team – Camille Delaney!

By Corona InsightsRead More

5/12/20

Colorado’s COVID-19 Experience Part 5: Types of Worry

Who is worried about what during the pandemic? We look at our COVID-19 statewide survey results through the lens of personas.

By Corona InsightsRead More

5/8/20

Colorado’s COVID-19 Experience Part 4: How COVID-19 Impacts Quality of Life

Why do some Coloradans say the pandemic has reduced their quality of life more than others? We assess the economic and social disruption of COVID-19.

By Corona InsightsRead More