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Photo of employee David Kennedy

5/23/08

Shift Happens

While this video has been making the rounds for a while, I recently ran across it again.Clean presentation, gets to the point and it’s more motivating than daunting.That’s one of the reasons I like research – here are the questions, so now what are the answers? Occasionally, we get to provide some of those answers.We […]

By David KennedyRead More

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5/19/08

Denver Performing Arts Survey Results

The survey we recently completed for the Denver Office of Cultural Affairs has received two nice write ups in the local press after a great public presentation of the results by DOCA director Dr. Erin Trapp. This extensive survey of Denver residents consisted of 814 interviews with residents, including 205 with self-identified African Americans and […]

By Geoff UrlandRead More

Photo of employee David Kennedy

5/12/08

Auto dealers and their “research”

When I recently bought my new car I was informed that I would be receiving a satisfaction survey in the mail shortly asking me about my buying experience. I thought, “Fair enough.” Then I was told that they really like to see top scores for everything, and that if I feel something wasn’t top notch […]

By David KennedyRead More

Photo of employee David Kennedy

5/9/08

That’s a long receipt

As any home handyman (or handywoman) who frequents Home Depot probably has experienced, the receipt you receive can be quite disproportionate to the actual purchase. Why is my receipt always 2 feet long even for only a handful of items? Their satisfaction survey, of course. I first received one of these survey requests probably years […]

By David KennedyRead More

Photo of employee David Kennedy

5/7/08

Welcome to Radiance

Welcome to Radiance, a blog brought to you by Corona Research.This is a blog that speaks about more than just market research and strategy.  Within this corner of the blogosphere, innovations in research will be discussed, poor methods will be condemned, and – if nothing else – some great trivia conveyed. Radiance provides the crème […]

By David KennedyRead More