Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/18/08

Now that’s market research!

A little fun for Friday… Check out “the Tinkerer,” New Belgium Brewing Company’s blog for their “market research” for their new canned Fat Tire. From the website: Yes folks, we believe in market research, and if that means taking our cans rafting to prove their versatility and packabilty, then so be it. An offer to […]

By David KennedyRead More

7/14/08

Three laws of Great Graphs?

What graphs should you use in your presentations? Marketing uber-guru Seth Godin recently posted an interesting set of guidelines (and a follow-up coda) on his website.  As is customary for our culture, Seth’s rules were three: 1. One Story 2. No Bar Charts 3. Motion His rules quickly were a lightning rod for controversy, so let’s […]

By Geoff UrlandRead More

7/11/08

Way back when…

Something fun for Friday… A tip of the hat to Canuckflack for this post on market research performed by Atari in the 80’s. Always cool to look back at when things were “simpler.”

By David KennedyRead More

7/8/08

Which Starbucks will close?

To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic.Around the office, a few of us thought about starting an office pool to bet on which ones near us might close.So, I began to wonder what factors will go into their decision to close a […]

By Joe FitzlerRead More

7/7/08

It’s not about what people “want”- it’s about what they need

I occasionally run across articles, blogs, or other people at events who seem quite opposed to market research – and that’s putting it lightly sometimes. The most recent of these examples is this opinion piece arguing that common sense trumps market research. One of his main arguments is that people don’t know what they want […]

By David KennedyRead More

7/1/08

Auf Wiedersehen Stephanie!

Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors).  She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is […]

By Geoff UrlandRead More