Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

8/15/08

Cloudwatching

Tag clouds are, at this point in the history of the web, a well known and widely used method of classifying and displying the content of a website.  There are free services to help you design your own clouds (the picture below was designed in wordle). Some of the resulting clouds are quite artistic. The […]

By Geoff UrlandRead More

8/12/08

Corona presents “Do it yourself surveys”

Our CEO, Kevin Raines has been chosen to present on the topic of Do It Yourself Survey Results for the Denver Metro Chamber of Commerce and the Denver Metro Small Business Development Center at the Business Excellence Forum. His presentation will explore: The advantages and disadvantages of survey research; The pros and cons of different […]

By David KennedyRead More

8/11/08

More defective research…from the inside

You probably have noticed that we’re pretty passionate about discussing good and less-than-good practices in market research on our blog (if you haven’t, check out here, here, here, here, and here). I was reading the book Why Smart Companies Do Dumb Things the other day and one of the things the author mentioned as a […]

By David KennedyRead More

8/8/08

The importance of good sampling

One of the most important factors that determines if your [fill in research mode here … survey, focus group, etc.] produces accurate results is your sample. A sample, by definition, is a subset of the population you are studying that is selected for the actual research study. Perform your research with the wrong sample, or […]

By David KennedyRead More

8/6/08

Google Insights

Marketers salivate over the amount of data Google holds, and today Google gives us another window into their database of intentions.  Similar to Google Trends, their newest service, Google Insights, allows you to get a glimpse of what terms people are searching for. Insights, however, offers additional tools to make those results more useful.  Now […]

By David KennedyRead More

8/4/08

Be Careful What You Ask For

It’s the season for political polling, which is a convenient occasion for illustrating the many potential pitfalls of conducting opinion research.  Last week there was a particularly good example of biases in opinions caused by the way a question is asked. There is currently a bill (House Bill 1366) in the North Carolina State Legislature […]

By Geoff UrlandRead More