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10/3/08

The importance of “other” both here and in Madagascar

This is the third in a series of posts on our recent trip to Africa.  To see our first two posts, click here and here. We checked into a hotel in Antananarivo, and I was delighted to see that the Malagasy people embrace market research.  Inside our room was a customer service survey asking about […]

By Kevin RainesRead More

10/1/08

Who Uses the Internet? (Part 2: Demographics)

Part one of our examination of who uses the Internet looked at the question geographically.  In part two, we’ll look at Internet usage nationwide (data again via the NTIA) broken down by several important demographic variables. In all of the graphs that follow, in-home Internet usage (green portion of the bars) and outside of the […]

By Geoff UrlandRead More

9/30/08

Temporarily Buried……

I know last week we promised an our readers a blog post, but your faithful number crunchers have been a little slammed with project work lately and our principals would rather have us maintain our high quality of work than maintain our blog!  Please look for our update to appear soon.

By Geoff UrlandRead More

9/26/08

Customer service and the little things

This is the second in a series of posts on our recent trip to Africa.  To see our initial post, click here.  One thing that’s nice about traveling is being out with the public.  As researchers, we’re natural peoplewatchers, and this helps us with research designs when we’re back at our desks. Our first interesting […]

By Kevin RainesRead More

9/22/08

Who Uses the Internet? (Part 1: State by State)

Who can’t answer your Internet survey? Who is unable to view your spiffy new website? Who won’t be reached by your email newsletter? In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached. Although it’s a statistical concept, […]

By Geoff UrlandRead More

9/19/08

The official lemur of Corona Research

Karla and I just returned from a vacation in South Africa and Madagascar, and  for the next few Fridays I’ll be sharing some market research-y things that we learned during that trip.  However, today I thought I’d start by offering a picture of The Official Lemur of Corona Research.  Stay tuned for some more relevant […]

By Kevin RainesRead More