Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

11/20/08

Long surveys

I heard the following conversation a few nights ago while on the bus ride home between the bus driver and a passenger regarding a survey that RTD was administering to a few riders on each bus. “That survey was like a book.” “It even had chapters.” “I think they get paid by the question.” Of […]

By David KennedyRead More

11/17/08

Importance of market research in an economic downturn

The economy is on a downturn and, with businesses bracing for the effects, you’ve probably been hearing plenty of strategies for how to thrive during this tough period.  And the foundation for any good strategy is good information. Market research is just as important, if not more important, during a tough economy.  When times are […]

By David KennedyRead More

11/10/08

A pre-holiday break.

With some of us out on vacation and others out on business travel, it’s shaping up to be a busy week here at Corona.  As a result, our blog will be on vacation too until next Monday. Please look for new material soon!

By David KennedyRead More

11/7/08

Coronal Flares

Its Friday, and we thought we’d share some fun, interesting, or just weird links that we’ve run across lately. Brand Tags.  Cool site for word associations with brands.  Pretty revealing how people associate brands.  Try it out and check out the results.  Careful…it can suck you in. Ning.  Create your own social network.  We saw […]

By David KennedyRead More

11/3/08

In-flight surveys

  A good indication that a survey is poorly designed is when it confuses two people who create surveys for a living.Such was the case on a recent flight from Atlanta to San Diego.Beth Mulligan, a fellow analyst, was sitting next to me on the plane and she asked me to take a survey because […]

By Joe FitzlerRead More

10/31/08

LinkedIn launches online survey sample service

LinkedIn, a social network for business professionals (learn more here), last week announced a new service that allows researchers to access their database of members for research. This service provides access to business and IT professionals that are typically hard to reach through surveys, and with the extensive profiles of members, targeting specific groups will […]

By David KennedyRead More