Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

12/24/08

Twas the night before Chistmas, and all through our offices…

….Not a staff member was stirring, not even a blogger. Have a great holiday and our blog will return with fresh insights in the New Year. Hopefully Santa will be a little quicker this Christmas eve in getting to your house thanks to the optimization model we created for his flight path.  Check it out […]

By David KennedyRead More

12/22/08

The many uses of surveys

We’ve blogged before about the many uses of research (it’s sort of like the many uses of duct tape), but this one is new to even us.  Apparently surveys can even be used to catch criminals.  No, not by complex analyses, but by tricking them into thinking they’ll receive $500 for participating in the research. […]

By David KennedyRead More

12/15/08

The untapped potential of small business donors

For several years now I’ve been suggesting to my local nonprofit community that they are leaving money on the table if they don’t develop strategies to cultivate small business donors to support their causes. Whenever I’d mention this idea I’d see nods of agreement but no action. It may seem easier to pursue a few […]

By Karla RainesRead More

12/12/08

What do you think?

We’ve been at this blogging thing for over six months now and, frankly, we want to know how we’re doing.  It must be the researchers in us.  Go figure. While we may know many of you, there are many more we wish we did.  So, please take a second and let us know what you […]

By David KennedyRead More

12/11/08

Cutting through the clutter

As a fun experiment, I’ve kept track of all the chances I’ve recently had to complete a survey.  In the past two weeks I’m up to six (conservatively counting).  This includes a few invites from research panels, a student’s class project, a mail survey, and a customer feedback form.  This doesn’t count “fun surveys” such […]

By David KennedyRead More

12/8/08

Everything is connected (moreso than usual)

There have been lots of interesting political analyses coming out of the recent election, and since we are rabidly non-partisan at Corona we haven’t spent much time covering them (other than the all important donuts and coffee polls). But this amazing analysis of how Obama’s victory was created by the sea level and sedimentaton pattern […]

By Geoff UrlandRead More