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2/20/09

An interview with a professional respondent

Has she been in one of your focus groups? This video reminds me of why we only custom recruit for our focus groups.  We use no panel and do not accept opt-in participants.  Instead, we custom-recruit for each project ensuring few if any “regular” focus group participants are in the group and that the group […]

By David KennedyRead More

2/18/09

Seth’s five tips for better online surveys

How to improve online surveys?  Ask anyone that creates or takes surveys and you’ll probably get an opinion.  We’ve even chimed in on the topic in the past. (And on another Seth post.) Seth Godin recently posted Five tips for better online surveys, and, as usual, we have our own two cents to contribute. 1. Every […]

By David KennedyRead More

2/12/09

Facebook opening up to research

Facebook is adding another service as a means to bring in revenue.  No, it’s not video, applications, or another new advertising system.  Facebook is turning to market research as a means of generating revenue.  Sounds great on the outside – and like Google Insights, businesses have been drooling over access to that kind of information […]

By David KennedyRead More

2/10/09

Ski surveys

We’ve talked plenty about good survey methodology, sampling, and making sure you’re getting the right information, and here is another excellent example: I was up in the mountains this past week skiing and decided to demo (i.e. try out) some new skis.  So, I went to the shop at the resort and tried several different […]

By David KennedyRead More

1/29/09

Observation rooms … they’re not just for focus groups

My wife is a fourth year veterinary student at Colorado State University, and on a recent visit to the veterinary teaching hospital I noticed they had several focus group rooms – sort of. I recognized the rooms immediately – two-way glass, audio and video recording, etc.  Instead of group discussions though, they use the rooms […]

By David KennedyRead More

1/27/09

What are we weighting for?

Let’s say that you just conducted a public survey of your community for a community needs assessment.  In your community, 29% of residents are between age 18 and 34, and 29% are age 55 or older.  Yet among your survey respondents, 8% are  aged 18-34, while 52% are aged 55 or older (this is a […]

By Beth MulliganRead More