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2/26/09

A great graph or a horrible graph?

We love our graphs here at Corona.  Analysts have gotten into brawls over them (ok, not really). The other day, someone showed me this graph out of an advertisement for, what else, but using a specific direct mail service for advertising. At first, we made fun of the graph.  It looked utterly useless, had no […]

By David KennedyRead More

2/23/09

Research in action

Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]

By David KennedyRead More

2/20/09

An interview with a professional respondent

Has she been in one of your focus groups? This video reminds me of why we only custom recruit for our focus groups.  We use no panel and do not accept opt-in participants.  Instead, we custom-recruit for each project ensuring few if any “regular” focus group participants are in the group and that the group […]

By David KennedyRead More

2/18/09

Seth’s five tips for better online surveys

How to improve online surveys?  Ask anyone that creates or takes surveys and you’ll probably get an opinion.  We’ve even chimed in on the topic in the past. (And on another Seth post.) Seth Godin recently posted Five tips for better online surveys, and, as usual, we have our own two cents to contribute. 1. Every […]

By David KennedyRead More

2/12/09

Facebook opening up to research

Facebook is adding another service as a means to bring in revenue.  No, it’s not video, applications, or another new advertising system.  Facebook is turning to market research as a means of generating revenue.  Sounds great on the outside – and like Google Insights, businesses have been drooling over access to that kind of information […]

By David KennedyRead More

2/10/09

Ski surveys

We’ve talked plenty about good survey methodology, sampling, and making sure you’re getting the right information, and here is another excellent example: I was up in the mountains this past week skiing and decided to demo (i.e. try out) some new skis.  So, I went to the shop at the resort and tried several different […]

By David KennedyRead More