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3/23/09

8 ways to save on market research

We’ve spoken before about the importance of research in an economic downturn, but we also understand that when you don’t have the budget, you don’t have the budget. So, here are 8 ways you can tackle your research with no, or at least less, budget. Has your company already conducted similar research? No point in […]

By David KennedyRead More

3/16/09

2009 forecasted to be a rough year for market research

The 2009 Annual Survey of Market Research Professionals reports that buyers of market research services expect nearly a 10 percent drop in their market research budgets.  (The report also has other stats on the state of the industry beyond revenue.) While this may be expected in a down economy, it should not be an excuse. […]

By David KennedyRead More

3/12/09

An interview with a professional respondent II

We recently posted a satirical video of an interview with a professional focus group respondent. Today I ran across this article written by another professional respondent.  While somewhat old, I believe it still rings true nearly five years later. For reasons that are probably apparent from watching the video and reading the article, the current […]

By David KennedyRead More

3/10/09

Using data mining to determine your credit

With ever growing databases and analysis capacity, the use of data mining is expanding.  In a previous post we spoke about the Obama campaign’s use of data mining.  I recently heard this report on NPR’s Marketplace about credit card companies’ use of data mining to develop risk criteria. Credit card companies, always known for their […]

By David KennedyRead More

3/4/09

Measure it then do it

There’s an old adage in business: “What gets measured gets done.” Maybe it’s a marketing and advertising campaign.  A new program.  A branding initiative.  Or an internal project to create efficiencies or boost employee retention.  Whatever it is, the process of measuring it forces you to be clear and concrete about what you want “it” […]

By David KennedyRead More

3/2/09

Fostering customer loyalty in grocery stores

Those of you who know me, know I have strong interests in retail, customer service, and loyalty.  This probably stems from my years of retail experience before my shift into research.  As such, every time I shop (online or at a brick and mortar store) I have ideas that I think could increase satisfaction, improve […]

By David KennedyRead More