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3/12/09

An interview with a professional respondent II

We recently posted a satirical video of an interview with a professional focus group respondent. Today I ran across this article written by another professional respondent.  While somewhat old, I believe it still rings true nearly five years later. For reasons that are probably apparent from watching the video and reading the article, the current […]

By David KennedyRead More

3/10/09

Using data mining to determine your credit

With ever growing databases and analysis capacity, the use of data mining is expanding.  In a previous post we spoke about the Obama campaign’s use of data mining.  I recently heard this report on NPR’s Marketplace about credit card companies’ use of data mining to develop risk criteria. Credit card companies, always known for their […]

By David KennedyRead More

3/4/09

Measure it then do it

There’s an old adage in business: “What gets measured gets done.” Maybe it’s a marketing and advertising campaign.  A new program.  A branding initiative.  Or an internal project to create efficiencies or boost employee retention.  Whatever it is, the process of measuring it forces you to be clear and concrete about what you want “it” […]

By David KennedyRead More

3/2/09

Fostering customer loyalty in grocery stores

Those of you who know me, know I have strong interests in retail, customer service, and loyalty.  This probably stems from my years of retail experience before my shift into research.  As such, every time I shop (online or at a brick and mortar store) I have ideas that I think could increase satisfaction, improve […]

By David KennedyRead More

2/26/09

A great graph or a horrible graph?

We love our graphs here at Corona.  Analysts have gotten into brawls over them (ok, not really). The other day, someone showed me this graph out of an advertisement for, what else, but using a specific direct mail service for advertising. At first, we made fun of the graph.  It looked utterly useless, had no […]

By David KennedyRead More

2/23/09

Research in action

Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company. In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching […]

By David KennedyRead More