Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/15/09

Recent news story on a Corona client

Corona  is always happy when our work leads to real results for our clients, and we are thrilled when we can share their success with others. Last week, there was a Colorado Public Radio news segment on the Iliff School of Theology, a Corona client.  As a result of our research and strategic consulting services, the […]

By David KennedyRead More

4/13/09

Understanding the consumer

Getting caught up on the news I am reminded of the many opportunities in this current economy (yes, opportunities).  Discover the answers to these questions and find your own opportunity. What are your current customers (or potential customers) looking for from your business? What are their motivations? Are there unmet needs in your market?  What […]

By David KennedyRead More

4/10/09

Some Friday fun

Looking for something to do this Friday afternoon?  How about a quest to find the world’s largest prime number? Apparently 50,000 computers are already hard at work.  Join in here.

By David KennedyRead More

4/7/09

Variation in focus group styles

Saw this post and video (from a UK researcher) about how US focus groups were different from UK focus groups.  The author pointed out interesting aspects of a US group, but did not mention what UK groups were like in contrast.  Which led me to pose the question, what makes UK groups unique? The post’s […]

By David KennedyRead More

3/30/09

Timeliness of surveys

I was going through my mail last night and discovered  a survey from the manufacturer of my car.  Since survey research is a major part of my work, I figured it would be good Karma to take it. I happily started the survey and realized it was supposed to be about my most recent visit […]

By David KennedyRead More

3/26/09

California dreamin’ on such a winter’s day

It’s a real winter’s day today in Denver, and although it’s been a mild winter and this is one of the few snowy days we’ve had (and probably one of the last we will get this year), the cold air automatically makes me wish for a beach.  Don’t get me wrong, we always need the […]

By Beth MulliganRead More