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4/7/09

Variation in focus group styles

Saw this post and video (from a UK researcher) about how US focus groups were different from UK focus groups.  The author pointed out interesting aspects of a US group, but did not mention what UK groups were like in contrast.  Which led me to pose the question, what makes UK groups unique? The post’s […]

By David KennedyRead More

3/30/09

Timeliness of surveys

I was going through my mail last night and discovered  a survey from the manufacturer of my car.  Since survey research is a major part of my work, I figured it would be good Karma to take it. I happily started the survey and realized it was supposed to be about my most recent visit […]

By David KennedyRead More

3/26/09

California dreamin’ on such a winter’s day

It’s a real winter’s day today in Denver, and although it’s been a mild winter and this is one of the few snowy days we’ve had (and probably one of the last we will get this year), the cold air automatically makes me wish for a beach.  Don’t get me wrong, we always need the […]

By Beth MulliganRead More

3/24/09

Small Business of the Year Finalist!

We are very excited to announce that Corona is a finalist (one of three) for the Small Business of the Year award from the Denver Metro Chamber of Commerce! The winner will be announced on April 28th.  Wish us luck!

By David KennedyRead More

3/23/09

8 ways to save on market research

We’ve spoken before about the importance of research in an economic downturn, but we also understand that when you don’t have the budget, you don’t have the budget. So, here are 8 ways you can tackle your research with no, or at least less, budget. Has your company already conducted similar research? No point in […]

By David KennedyRead More

3/16/09

2009 forecasted to be a rough year for market research

The 2009 Annual Survey of Market Research Professionals reports that buyers of market research services expect nearly a 10 percent drop in their market research budgets.  (The report also has other stats on the state of the industry beyond revenue.) While this may be expected in a down economy, it should not be an excuse. […]

By David KennedyRead More