Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

8/23/09

Simplicity

It is refreshing to see simple, yet effective solutions in use. In my recent travels I ran across… Using flags to safely cross streets at designated crossings in Madison, WI.  No need for expensive stop lights and signals here. Employees at the Frankfurt, Germany airport using bikes to get around the huge airport.  Smaller, cheaper, […]

By David KennedyRead More

8/17/09

Phone apps role in research

As online surveys have become ubiquitous and response has declined, researchers have had to move on to new modes of data collection.  We’ve blogged before about mobile surveys, and with today’s smartphones, mobile apps seem to be the next logical extension. This post discusses Dunkin’ Donuts’s iPhone App and touches on its research potential.  While […]

By David KennedyRead More

8/10/09

LinkedIn Survey

Last fall we blogged about LinkedIn’s entrance into research. While one might think this means LinkedIn understands research, a recent survey I received from them makes me think otherwise. I took their survey, which was done on survey monkey (with all of their partners, they couldn’t find a better service?); skip patterns didn’t work (or […]

By David KennedyRead More

8/3/09

Research gone wrong – online polls

We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]

By David KennedyRead More

7/27/09

Strategy here, strategy everywhere

At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them.  However, while we work with many clients, it is always interesting to see other […]

By Joe FitzlerRead More

7/20/09

Virtual stores

Online and virtual research has grown in popularity as technology has improved and costs have become an even greater concern.  For years we have seen an increase in online surveys, then research in online communities, and now virtual stores. The Shopper Culture blog had this post about virtual store studies and their apparent success. While […]

By David KennedyRead More