Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

8/10/09

LinkedIn Survey

Last fall we blogged about LinkedIn’s entrance into research. While one might think this means LinkedIn understands research, a recent survey I received from them makes me think otherwise. I took their survey, which was done on survey monkey (with all of their partners, they couldn’t find a better service?); skip patterns didn’t work (or […]

By David KennedyRead More

8/3/09

Research gone wrong – online polls

We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]

By David KennedyRead More

7/27/09

Strategy here, strategy everywhere

At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them.  However, while we work with many clients, it is always interesting to see other […]

By Joe FitzlerRead More

7/20/09

Virtual stores

Online and virtual research has grown in popularity as technology has improved and costs have become an even greater concern.  For years we have seen an increase in online surveys, then research in online communities, and now virtual stores. The Shopper Culture blog had this post about virtual store studies and their apparent success. While […]

By David KennedyRead More

7/13/09

Avoid pie

… charts, that is. We’ve had some “debates” here at the office about the best types of graphs, charts, or other visual means of portraying data (Word clouds anyone?).  We even had a few posts (here and here) last year when we disagreed with Seth Godin’s three laws of graphs. I was amused when I […]

By David KennedyRead More

7/9/09

Congrats on 10 years!

Yesterday we celebrated our President’s, and firm founder’s, 10 year anniversary with the firm.  (Yes, the firm just had its 10 year anniversary as well.) While it was a couple of weeks late, we were actually able to surprise him with a celebration (which is uncommon with our birthday “surprises” anymore). It was a fun […]

By David KennedyRead More