Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

10/6/09

Corona Research is now Corona Insights

It only seems appropriate that we reflect our current capabilities with a new name. But don’t worry – we still deliver the customized answers, guidance, and superior problem solving that you’ve come to expect. Our breadth of experience as a think tank for decision makers involving strategic planning, analytics, and market research has helped clients […]

By David KennedyRead More

9/21/09

Best tool for market research?

I ran across this article recently on Inc.com.While you cannot expect an exhaustive guide on market research in one article, they did, in my opinion, oversimplify the use of quantitative studies (e.g. surveys) vs. qualitative studies (e.g. focus groups) indicating that with limited resources it generally makes sense to go quantitative (no reason was given […]

By David KennedyRead More

9/16/09

CORONA INVITES YOU TO CELEBRATE OUR 10 YEAR ANNIVERSARY

This year marks our 10 year anniversary. A pulse of excitement and innovation inspired us to celebrate in a way you won’t expect. It’s our unique thank you to past and current clients for their infinite support. Are you curious? There will be friends. There will be food and drink. And certainly, there will be […]

By David KennedyRead More

9/14/09

2.4 112 26.2

Yeah, he’s good with numbers in and out of the office.  And this weekend he ticked off some big ones. Congrats to Ironman Joe Fitzler for successfully completing the Wisconsin Ironman in Madison, WI yesterday. 2.4 mile swim, 112 mile bike ride, 26.2 mile run. Way to go!

By David KennedyRead More

9/8/09

Consistent momentum

You’ve seen this.  You’re in rush hour traffic, steadily moving along.  You see [insert sports car model here] zigging and zagging behind you, try to hunt for the best lane at all times.  Maybe he catches you or even passes you.  But then you pass him again and the process repeats.  And you always feel […]

By David KennedyRead More

8/31/09

Social media and research

We recently blogged about phone apps and research. One of the draws of phone app research is that it can be immediate.  Just saw a movie?  Review it while walking out of the theater.  Just left the store without buying that flat-screen TV – what kept you from buying? While actively seeking feedback through phone […]

By David KennedyRead More