Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

11/2/09

Changing perceptions

Service has changed.  It’s still changing. You now use ATMs instead of a window teller.  Maybe you’ve even gone cashless and do everything online. How often do you go into a gas station instead of just paying at the pump? When is the last time you went to a library for reference material instead of […]

By David KennedyRead More

10/27/09

And the Oscar goes to…

Three weeks ago today Corona Research officially became Corona Insights.  Thanks to everyone who attended our play and benefit that evening and to everyone who has provided such positive remarks! Corona’s 10th Anniversary play, “My Corona” and fundraiser for the Curious Theatre was a huge success.  In total, $4,500 was contributed to the theatre! Below […]

By David KennedyRead More

10/25/09

Representative sampling

While working in a Boulder, CO coffee shop, this post reminded me of the importance of making sure your sample is representative of whomever it is you want to learn more about. Looking around, it would seem like Mac has a very healthy market share (I’m one of the sole PC users here), but of […]

By David KennedyRead More

10/25/09

Recognition for recent strategic plan

Corona was proud to receive recognition at the annual luncheon for the Center for Women’s Health Research of the University of Colorado.  Toni Cohig, board chair, extended her special thanks to Corona for their hard work on the strategic plan completed earlier this year.  The luncheon was attended by over 700 people.

By David KennedyRead More

10/6/09

Corona Research is now Corona Insights

It only seems appropriate that we reflect our current capabilities with a new name. But don’t worry – we still deliver the customized answers, guidance, and superior problem solving that you’ve come to expect. Our breadth of experience as a think tank for decision makers involving strategic planning, analytics, and market research has helped clients […]

By David KennedyRead More

9/21/09

Best tool for market research?

I ran across this article recently on Inc.com.While you cannot expect an exhaustive guide on market research in one article, they did, in my opinion, oversimplify the use of quantitative studies (e.g. surveys) vs. qualitative studies (e.g. focus groups) indicating that with limited resources it generally makes sense to go quantitative (no reason was given […]

By David KennedyRead More