Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

11/29/09

Research gone wrong

When conducting surveys, I often say that the best survey is one where 80 percent of the figures match your guess and 20 percent of the figures surprise you. Why?  Well, you hope to learn something new, hence the 20 percent.  But you also hope that a good proportion of the survey matches your view […]

By Kevin RainesRead More

11/22/09

Corona Insights on 9News

As previously promised, here is the recent news story on Corona Insights’ play and fundraiser as part of our 10th Anniversary celebrations and the unveiling of our new name. [FLOWPLAYER=/videos/9newsplay.flv,425,344]

By David KennedyRead More

11/13/09

Maintaing a neutral balance

Sometimes the projects we work on at Corona Insights go unnoticed by the general public.  The recent follow-up study about an occupancy ordinance in Fort Collins, however, was not one of these projects.  In 2006, Corona conducted the initial study about the rental market impacts of limiting the number of unrelated people who can live […]

By Joe FitzlerRead More

11/2/09

Changing perceptions

Service has changed.  It’s still changing. You now use ATMs instead of a window teller.  Maybe you’ve even gone cashless and do everything online. How often do you go into a gas station instead of just paying at the pump? When is the last time you went to a library for reference material instead of […]

By David KennedyRead More

10/27/09

And the Oscar goes to…

Three weeks ago today Corona Research officially became Corona Insights.  Thanks to everyone who attended our play and benefit that evening and to everyone who has provided such positive remarks! Corona’s 10th Anniversary play, “My Corona” and fundraiser for the Curious Theatre was a huge success.  In total, $4,500 was contributed to the theatre! Below […]

By David KennedyRead More

10/25/09

Representative sampling

While working in a Boulder, CO coffee shop, this post reminded me of the importance of making sure your sample is representative of whomever it is you want to learn more about. Looking around, it would seem like Mac has a very healthy market share (I’m one of the sole PC users here), but of […]

By David KennedyRead More