Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/5/10

Corona Insights’ Leo Lewis presenting at the Business Marketing Association breakfast

Corona Insights will partner with the Business Marketing Association on January 28th to present Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing. Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough […]

By David KennedyRead More

1/1/10

Get the cart behind the horse

Why do you want perform that research study?  What is making you rethink your strategy? Is the research being performed because you always perform it (i.e. your annual customer survey)?  Is it just time to put together next year’s plan? Imagine the following… A company conducts an online survey because it’s quicker and cheaper to […]

By David KennedyRead More

12/29/09

The 12 Graphs of Christmas

The 12 graphs of Christmas, as created through the social web.  A fitting cap to a year in which social media grew ever more important. See all twelve on Mashable.

By David KennedyRead More

12/23/09

The Corona-tini

In the spirit of spreading insights, we share the Corona-tini recipe, recently unveiled at the Corona holiday party. 2 parts orange juice 1 part lemonade 1.5 parts orange flavored Vodka (or 2 parts if you want extra insights!) 1 part triple sec Mix, shake with ice and pour! (and, of course, enjoy responsibly) For a […]

By Corona InsightsRead More

12/9/09

Corona Insights’ Holiday Answer Generator

We answer our clients’ important questions all year long.  For the holidays, however, we’re providing the Corona Insights’ Holiday Answer Generator for those still-somewhat-important-but-less-so questions, including: Will I get a pony for Christmas? Is Festivus really for the rest of us? Will I shoot my eye out with the Red Ryder BB gun? Will Snoopy […]

By David KennedyRead More

11/29/09

Research gone wrong

When conducting surveys, I often say that the best survey is one where 80 percent of the figures match your guess and 20 percent of the figures surprise you. Why?  Well, you hope to learn something new, hence the 20 percent.  But you also hope that a good proportion of the survey matches your view […]

By Kevin RainesRead More