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1/20/10

Welcome Todd!

New Year, new analyst.  Corona Insights rolls out the welcome mat for Todd Stoltenberg and welcomes him to the market research team. Todd comes to Corona from Nebraska where he worked for a market research firm as research associate, mystery shopper manager, and project manager. Todd has already been busy answering the staff’s questions, such […]

By David KennedyRead More

1/19/10

Research and Strategy Trends for 2010 (part 2)

This is part 2 in our Trends for 2010.  Click here to see part 1. Several trends have been emerging in Colorado’s social sector.  Here are a few to keep an eye on in 2010.  These trends recognize the importance of market forces in shaping the nonprofit sector and the tools that leaders can use […]

By Karla RainesRead More

1/17/10

Research and Strategy Trends for 2010 (part 1)

Like last year, we offer up our foresight on some of the top trends in our field for 2010. Although the year has already started, hopefully we haven’t missed anything in its first weeks. Some of the trends we noted last year – economic pressures, instantaneous research – will continue and become even more pronounced. […]

By David KennedyRead More

1/11/10

Numbers

We use numbers at Corona for all sorts of purposes…analyzing a business’s data, segmentation analysis, demographics…and the list goes on. But for all the fun we have with numbers (not a typo), we always enjoy hearing the many other ways numbers impact our lives. What’s Benford’s Law? Do you have an Erdos number? Check out […]

By David KennedyRead More

1/5/10

Corona Insights’ Leo Lewis presenting at the Business Marketing Association breakfast

Corona Insights will partner with the Business Marketing Association on January 28th to present Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing. Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough […]

By David KennedyRead More

1/1/10

Get the cart behind the horse

Why do you want perform that research study?  What is making you rethink your strategy? Is the research being performed because you always perform it (i.e. your annual customer survey)?  Is it just time to put together next year’s plan? Imagine the following… A company conducts an online survey because it’s quicker and cheaper to […]

By David KennedyRead More