Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/12/10

Domino’s’ “Focus Group” Advertisements

By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe. Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups.  Plus, I don’t […]

By David KennedyRead More

2/8/10

Ad for Microsoft Office tools would have benefited from use of Microsoft Office tools

Marketing FAIL?  You decide. Microsoft is running a print ad for Microsoft Office 2007, which proclaims, “Things have a way of piling up.  Here’s some tools to keep it all sorted.” Every time I see this ad (primarily in my subscription to Newsweek), I cringe.  Seriously?!  “Here IS some TOOLS”?  As Microsoft’s grammar checker (hopefully), […]

By Beth MulliganRead More

2/4/10

2010: The Year of the Census

In China it may be the Year of the Tiger, but in the U.S. it is the year of the Census. It’s like an Olympics for marketers only it happens once every 10 years.  And its effects are far reaching — from government needs (distribution of congressional seats, federal funding, etc.) to consumer goods (where […]

By David KennedyRead More

2/1/10

Twitter for market research – depends who you ask

We’ve mentioned using Twitter for research before as well as other tools such as Google Insights (love the name!). Two opinions on the subject that I read back-to-back had slightly conflicting viewpoints. The first made broad, sweeping arguments for using Twitter as a real-time source for information on your brand, products, and research (since this article […]

By David KennedyRead More

1/28/10

The Strategic Marketing Process (and how market research can inform it)

Thank you to everyone who attended today’s breakfast roundtable, Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing, given by Corona’s Leo Lewis and hosted in conjunction with Colorado Business Marketing Association (BMA). We had a great turnout and hope everyone took away at least one meaningful insight. And if you would […]

By David KennedyRead More

1/28/10

Drawing conclusions from Amazon Kindle’s customer reviews

While we haven’t always agreed with Seth Godin in the past, in this case we think he’s spot on. In a recent post, he comments on a misleading NY Times post on the Kindle’s declining satisfaction. In summary, he noted… People can provide reviews even without owning the device Only people who are passionate (positive […]

By David KennedyRead More