Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/4/10

2010: The Year of the Census

In China it may be the Year of the Tiger, but in the U.S. it is the year of the Census. It’s like an Olympics for marketers only it happens once every 10 years.  And its effects are far reaching — from government needs (distribution of congressional seats, federal funding, etc.) to consumer goods (where […]

By David KennedyRead More

2/1/10

Twitter for market research – depends who you ask

We’ve mentioned using Twitter for research before as well as other tools such as Google Insights (love the name!). Two opinions on the subject that I read back-to-back had slightly conflicting viewpoints. The first made broad, sweeping arguments for using Twitter as a real-time source for information on your brand, products, and research (since this article […]

By David KennedyRead More

1/28/10

The Strategic Marketing Process (and how market research can inform it)

Thank you to everyone who attended today’s breakfast roundtable, Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing, given by Corona’s Leo Lewis and hosted in conjunction with Colorado Business Marketing Association (BMA). We had a great turnout and hope everyone took away at least one meaningful insight. And if you would […]

By David KennedyRead More

1/28/10

Drawing conclusions from Amazon Kindle’s customer reviews

While we haven’t always agreed with Seth Godin in the past, in this case we think he’s spot on. In a recent post, he comments on a misleading NY Times post on the Kindle’s declining satisfaction. In summary, he noted… People can provide reviews even without owning the device Only people who are passionate (positive […]

By David KennedyRead More

1/27/10

And they called it iPad

Today was finally the day that all the rumors were laid to rest (though the online buzz actually increased significantly).  Steve Jobs unveiled the newest Apple entry, the iPad, officially ending one of the largest guessing games of what it would be called. While we’ll leave discussing the actual pros and cons of the iPad […]

By David KennedyRead More

1/25/10

Strategic Synergies

At Corona, we’ve learned that issues are never without context and solutions are never siloed. These synergies can be tools and using them requires a team effort. In the world of strategy, we strive for 1 + 1 to equal more than 2. It is in this spirit that we wish to recognize the University […]

By Meredith BadlerRead More