Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/15/10

Baseball (analytics) fever

We like baseball here at Corona.  Well, at least Leo, Dave and I like baseball. We enjoy the crack of the bat, the smell of the grass, and, because we’re data junkies, the mountains of statistics. Baseball and statistics are inseparable.  There seems to be a stat for every aspect of the game from the […]

By Joe FitzlerRead More

3/8/10

Integrating market research

Is market research is seen as a partner or in a support role? There are many reason why marketing research should be more integrated into the company. When integrated, companies can male full use of the information created and it is more cost effectiveness. With organizations needing to justify every dollar spent – and needing to make the most out […]

By David KennedyRead More

3/3/10

Social Media Research Ethics

I recently read a post on The Future Place Blog that got me thinking about social media research in a different light. As we work to use social media for greater insights, from data mining to online communities, new ethical considerations come to light. The above post raised concerns about quoting social network posts verbatim […]

By David KennedyRead More

3/1/10

Three recent projects from Corona Insights

  Corona presents at NAST conference Corona conducts research with a wide variety of organizations, but we frequently find ourselves working with membership organizations to help them better understand the needs of their constituents.  Recently, Corona was contacted by one such organization – the National Association of State Treasurers (NAST) – to help them understand […]

By Matt HerndonRead More

2/22/10

Customers: The ultimate judges

It’s funny to me that, watching the Olympics, I suddenly feel as though I am an expert on whatever sport I happen to be watching, even though it’s usually something that I only really ever watch, oh, once every four years. Let’s take ice skating, for example. There is nothing about my interpretation of what […]

By Holly RussoRead More

2/15/10

Good data = smart decisions

Did you take a recent vacation this winter?  When did you start planning?  6 months before? 3 months before? 3 weeks before? When it comes to ski vacations, Vail resorts, through their own research, discovered that the lead time for planning a vacation has greatly decreased.  No longer are people planning and researching in the […]

By David KennedyRead More