Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/3/10

Social Media Research Ethics

I recently read a post on The Future Place Blog that got me thinking about social media research in a different light. As we work to use social media for greater insights, from data mining to online communities, new ethical considerations come to light. The above post raised concerns about quoting social network posts verbatim […]

By David KennedyRead More

3/1/10

Three recent projects from Corona Insights

  Corona presents at NAST conference Corona conducts research with a wide variety of organizations, but we frequently find ourselves working with membership organizations to help them better understand the needs of their constituents.  Recently, Corona was contacted by one such organization – the National Association of State Treasurers (NAST) – to help them understand […]

By Matt HerndonRead More

2/22/10

Customers: The ultimate judges

It’s funny to me that, watching the Olympics, I suddenly feel as though I am an expert on whatever sport I happen to be watching, even though it’s usually something that I only really ever watch, oh, once every four years. Let’s take ice skating, for example. There is nothing about my interpretation of what […]

By Holly RussoRead More

2/15/10

Good data = smart decisions

Did you take a recent vacation this winter?  When did you start planning?  6 months before? 3 months before? 3 weeks before? When it comes to ski vacations, Vail resorts, through their own research, discovered that the lead time for planning a vacation has greatly decreased.  No longer are people planning and researching in the […]

By David KennedyRead More

2/12/10

Domino’s’ “Focus Group” Advertisements

By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe. Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups.  Plus, I don’t […]

By David KennedyRead More

2/8/10

Ad for Microsoft Office tools would have benefited from use of Microsoft Office tools

Marketing FAIL?  You decide. Microsoft is running a print ad for Microsoft Office 2007, which proclaims, “Things have a way of piling up.  Here’s some tools to keep it all sorted.” Every time I see this ad (primarily in my subscription to Newsweek), I cringe.  Seriously?!  “Here IS some TOOLS”?  As Microsoft’s grammar checker (hopefully), […]

By Beth MulliganRead More