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4/12/10
Apparently Twitter’s success wasn’t a surprise
While many people still don’t understand the value Twitter can provide, others could already see it 4 years ago – before most of us even heard of it. You can watch the video below – and remember these people were indicating the need before Twitter took off – I think the Mashable article summed it […]
By David KennedyRead More
4/9/10
Love for a nerdy webcomic
We loved this webcomic from xkcd. Now, if you also had some other people who also used to think that correlation implied causation, but they didn’t take a stats class …
By Beth MulliganRead More
4/5/10
Opt-in panels vs. probability samples
At Corona Insights we never use opt-in panels for online survey research. (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.) Many opt-in panels exist and they are widely used in some circles of market research (primarily because […]
By Beth MulliganRead More
3/22/10
Census outreach
I was in a small town in California two weeks ago, and was on the lookout for a birthday card for my nephew. I wandered into a small “alternative” card shop and found a really cool Hindu-themed birthday card. My nephew’s not Hindu, but I like to keep him on his toes, so I bought […]
By Kevin RainesRead More
3/15/10
Baseball (analytics) fever
We like baseball here at Corona. Well, at least Leo, Dave and I like baseball. We enjoy the crack of the bat, the smell of the grass, and, because we’re data junkies, the mountains of statistics. Baseball and statistics are inseparable. There seems to be a stat for every aspect of the game from the […]
By Joe FitzlerRead More
3/8/10
Integrating market research
Is market research is seen as a partner or in a support role? There are many reason why marketing research should be more integrated into the company. When integrated, companies can male full use of the information created and it is more cost effectiveness. With organizations needing to justify every dollar spent – and needing to make the most out […]
By David KennedyRead More