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4/19/10

We predict a Census form in your mailbox…

Hopefully you’ve received your Census form already (and returned it). In case you need a reminder, perhaps grab some Chinese food this week – and read the fortune cookie.

By David KennedyRead More

4/14/10

LinkedIn closes its doors to market researchers

It wasn’t that long ago that we were excited about LinkedIn offering sample to researchers.  After all, their audience is highly valuable to many researchers and their clients. Well, this past week they closed their door to market research suppliers.  While we offered some initial concern with the long term viability of this source, it […]

By David KennedyRead More

4/12/10

Apparently Twitter’s success wasn’t a surprise

While many people still don’t understand the value Twitter can provide, others could already see it 4 years ago – before most of us even heard of it. You can watch the video below – and remember these people were indicating the need before Twitter took off – I think the Mashable article summed it […]

By David KennedyRead More

4/9/10

Love for a nerdy webcomic

We loved this webcomic from xkcd. Now, if you also had some other people who also used to think that correlation implied causation, but they didn’t take a stats class …

By Beth MulliganRead More

4/5/10

Opt-in panels vs. probability samples

At Corona Insights we never use opt-in panels for online survey research.  (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.)  Many opt-in panels exist and they are widely used in some circles of market research (primarily because […]

By Beth MulliganRead More

3/22/10

Census outreach

I was in a small town in California two weeks ago, and was on the lookout for a birthday card for my nephew.  I wandered into a small “alternative” card shop and found a really cool Hindu-themed birthday card.  My nephew’s not Hindu, but I like to keep him on his toes, so I bought […]

By Kevin RainesRead More