Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

9/13/10

Taking care of respondents

We’ve commented before how survey length can impact participants and data quality, but it is also important to respect respondents in other ways too. Set expectations. Inform them of the length, topic, nature of questions, etc.  Don’t lead them to believe one thing then surprise them on the survey with another. Allow them to opt […]

By David KennedyRead More

9/8/10

Corona Insights presents at NASPD

Kevin Raines, Principal here at Corona Insights, and Gary Thorson, Deputy Director of Colorado State Parks, co-presented today at the National Association of State Park Directors’ conference in Santa Fe, NM. They presented a case study of Colorado State Parks’ recent market assessment conducted by Corona Insights. (Click here to see Colorado State Parks’ press […]

By David KennedyRead More

9/2/10

Scary data

Data can be scary.  It may tell you something you don’t want to know.  Too much of it can be overwhelming.  And what if you interpret it wrong?  Or if the data is just wrong? What could be scarier? The opportunity your missing.  To make your product better.  To be first to market.  To save […]

By David KennedyRead More

8/30/10

External forces impacting research

When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions.  However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to […]

By David KennedyRead More

8/27/10

Our Outstanding Woman in Business

Corona Insights is thrilled to recognize Karla Raines as a Finalist for the Outstanding Women in Business 2010 with the Denver Business Journal in the Consultant Category. The judges reviewed the more than 400 pages of nomination forms for nearly 240 nominees. 35 Finalists were chosen in 11 different categories. Karla was one of only […]

By Meredith BadlerRead More

8/25/10

Welcome, Amy!

Corona Insights is thrilled to welcome our new Strategy Consultant, Amy McClellan! With over 20 years of experience in the nonprofit sector, the  Strategic Consulting practice is happy to have Amy back in her home state and on the team. Her background includes being the first Executive Director of the Nonprofit Academic Centers Council (NACC) […]

By Meredith BadlerRead More