Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

8/30/10

External forces impacting research

When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions.  However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to […]

By David KennedyRead More

8/27/10

Our Outstanding Woman in Business

Corona Insights is thrilled to recognize Karla Raines as a Finalist for the Outstanding Women in Business 2010 with the Denver Business Journal in the Consultant Category. The judges reviewed the more than 400 pages of nomination forms for nearly 240 nominees. 35 Finalists were chosen in 11 different categories. Karla was one of only […]

By Meredith BadlerRead More

8/25/10

Welcome, Amy!

Corona Insights is thrilled to welcome our new Strategy Consultant, Amy McClellan! With over 20 years of experience in the nonprofit sector, the  Strategic Consulting practice is happy to have Amy back in her home state and on the team. Her background includes being the first Executive Director of the Nonprofit Academic Centers Council (NACC) […]

By Meredith BadlerRead More

8/23/10

Unthink your brand?

Ever since KFC launched its “Unthink” campaign, I’ve wondered what effects it may have on the company and its franchisees – for better or for worse.  If you’re not already familiar, the campaign was developed to promote KFC’s grilled chicken they introduced in April 2009, rather than the original fried chicken the company is so […]

By Todd StoltenbergRead More

8/19/10

Friday fun: Polls on annoying polls

If people find voluntary televisions polls are annoying, what are they thinking about your survey?  Be sure you’re asking good questions with a well-designed questionnaire, being respectful of participants’ time, and being as unobtrusive in executing the survey as possible. From the Fail Blog.

By David KennedyRead More

8/16/10

Elusive data.

We love data.  Give us a bunch – or allow us to go gather it on our own – and we’ll roll around in it for hours.  Ok, maybe that sounds mildly creepy. We talk a lot about the virtues of data, but there is one important caveat – you have to have good data. […]

By David KennedyRead More