Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

9/24/10

Corona presents at Colorado Nonprofit Association Fall Conference

The word “business model” is no longer taboo! It is time to redefine this concept for nonprofits. Corona Insights will be presenting a workshop at the Colorado Nonprofit Association 2010 Fall Conference and Exhibition entitled “Redefining Your Business Model.” This workshop, led by Karla Raines, will be the public debut of Corona Insights’ proprietary new […]

By Meredith BadlerRead More

9/23/10

Friday fun: Market research and social media stats

Being so ingrained with uncovering facts and figures around here, we’ve always got our eyes open for interesting market research stats. Social Media Today recently released an article discussing 50 different market research and social media studies done across the country in 2010.  We took a look at the studies and pulled out a few […]

By Todd StoltenbergRead More

9/15/10

Insights for Good, Event #2

Thank you to everyone who attended our first meetup in August!  We’re looking forward to round II, Wednesday, Sept 29th.  Same place (Common Grounds, Lodo), same time (6:30-8:00). This month, we’re hosting the Mi Casa Resource Center. Our goal for the night will be to help Mi Casa with several marketing challenges, from social media […]

By David KennedyRead More

9/13/10

Taking care of respondents

We’ve commented before how survey length can impact participants and data quality, but it is also important to respect respondents in other ways too. Set expectations. Inform them of the length, topic, nature of questions, etc.  Don’t lead them to believe one thing then surprise them on the survey with another. Allow them to opt […]

By David KennedyRead More

9/8/10

Corona Insights presents at NASPD

Kevin Raines, Principal here at Corona Insights, and Gary Thorson, Deputy Director of Colorado State Parks, co-presented today at the National Association of State Park Directors’ conference in Santa Fe, NM. They presented a case study of Colorado State Parks’ recent market assessment conducted by Corona Insights. (Click here to see Colorado State Parks’ press […]

By David KennedyRead More

9/2/10

Scary data

Data can be scary.  It may tell you something you don’t want to know.  Too much of it can be overwhelming.  And what if you interpret it wrong?  Or if the data is just wrong? What could be scarier? The opportunity your missing.  To make your product better.  To be first to market.  To save […]

By David KennedyRead More