Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

11/8/10

Assessing secondary data

We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand.  However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]

By David KennedyRead More

11/1/10

Online research and carbon emissions

Does online research (specifically focus groups) reduce greenhouse gas emissions of in-person research?  Given our interest in “green” we were excited to look at this report. According to a recent report by Revelation, in-person groups create more than 2.5 times the amount of greenhouse gas emissions than online research (even when all the extra computing […]

By David KennedyRead More

10/29/10

Official launch of the Synergistic Business Model™

After years of incubating and firsthand client experience, Corona Insights has unleashed the Synergistic Business Model™ to the nonprofit community.  While several clients have already been working with it, the model made its public debut at the Colorado Nonprofit Association 2010 Fall Conference and then went virtual with its first introductory webinar (more to come!). Colleagues […]

By Meredith BadlerRead More

10/25/10

From “ah ha” to reality – BCH expansion

We’re thrilled to announce that the Boulder Community Hospital is launching an important expansion project, which includes a $125M plan to move their main services to the Foothills campus and consolidate at their other locations. BCH plans to break ground on this state-of-the-art facility in 2012 and be fully operational by 2014. What’s even more […]

By Meredith BadlerRead More

10/21/10

A new form of SUGGING? PUGGING?

We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different.  I won’t name the offending organization, […]

By David KennedyRead More

10/18/10

GAP logo debacle

So, you may have heard about the whole new GAP logo story last week.  Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo […]

By David KennedyRead More