Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/11/11

In good company

The January/February edition of the Harvard Business Review is dedicated to business model reinvention.  Great minds think alike.  Team Corona released its Synergistic Business ModelTM framework for nonprofits in fall 2010.  Like the smart folks at the HBR, Corona had observed that business models, like strategy, need to be revised and even reinvented to ensure […]

By Karla RainesRead More

1/7/11

It’s not what the numbers add up to, it’s what they mean

Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.

By David KennedyRead More

1/5/11

Planning never goes out of style

This may be the most important era for planning in our professional lives. We are experiencing seismic shifts in many industries, a game-changing recession, and an emerging “new” normal. Experts predict that the “demand” economy will result in value-based (think dollars, not core tenets) purchasing decisions for the foreseeable future. At the same time, we […]

By Karla RainesRead More

1/3/11

Listening to your market

Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today.  To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]

By Todd StoltenbergRead More

12/20/10

Happy Holidays from Corona Insights

He knows the answer before you ask. He once interviewed himself because he knew what everyone else would say. His margin of error is always zero because his response rates often exceed 100 percent. Even his focus groups are statistically significant. The Wolf comes to him to solve problems. Clausewitz sought his advice on strategy. […]

By David KennedyRead More

11/8/10

Assessing secondary data

We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand.  However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]

By David KennedyRead More