Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/5/11

Planning never goes out of style

This may be the most important era for planning in our professional lives. We are experiencing seismic shifts in many industries, a game-changing recession, and an emerging “new” normal. Experts predict that the “demand” economy will result in value-based (think dollars, not core tenets) purchasing decisions for the foreseeable future. At the same time, we […]

By Karla RainesRead More

1/3/11

Listening to your market

Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today.  To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]

By Todd StoltenbergRead More

12/20/10

Happy Holidays from Corona Insights

He knows the answer before you ask. He once interviewed himself because he knew what everyone else would say. His margin of error is always zero because his response rates often exceed 100 percent. Even his focus groups are statistically significant. The Wolf comes to him to solve problems. Clausewitz sought his advice on strategy. […]

By David KennedyRead More

11/8/10

Assessing secondary data

We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand.  However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]

By David KennedyRead More

11/1/10

Online research and carbon emissions

Does online research (specifically focus groups) reduce greenhouse gas emissions of in-person research?  Given our interest in “green” we were excited to look at this report. According to a recent report by Revelation, in-person groups create more than 2.5 times the amount of greenhouse gas emissions than online research (even when all the extra computing […]

By David KennedyRead More

10/29/10

Official launch of the Synergistic Business Model™

After years of incubating and firsthand client experience, Corona Insights has unleashed the Synergistic Business Model™ to the nonprofit community.  While several clients have already been working with it, the model made its public debut at the Colorado Nonprofit Association 2010 Fall Conference and then went virtual with its first introductory webinar (more to come!). Colleagues […]

By Meredith BadlerRead More