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Recent Articles

3/18/25
Strategic Planning in Uncertain Times
Kate shares five recommendations for strategic planning in uncertain times.
By Kate DarwentRead More

3/17/25
Getting Unbiased Answers
People’s self-reported attitudes, beliefs, and behaviors are valuable information, but can also be messy and easily biased. How can we minimize biases and get reliable, accurate answers?
By Jane KlingerRead More

3/6/25
A/B Testing – An Introduction
What are people talking about when they mention A/B testing in research? What does it do? How can it benefit me and my organization? In this introduction, we explain the basics of A/B tests.
By Gracia SeeleyRead More